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Konsumentenverhalten
Consumer behaviour
26
Brand management
19
Luxury goods
19
Luxusgüter
18
Markenführung
18
Brand image
14
Markenimage
14
Brand
10
Markenartikel
10
Beziehungsmarketing
6
Luxury
6
Relationship marketing
6
France
5
Frankreich
5
Rarity
5
Comparison
4
Emotion
4
Marketing
4
Vergleich
4
Corporate social responsibility
3
Desirability
3
Lebensstil
3
Lifestyle
3
Luxury brand
3
Social Web
3
Social web
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Advertising effects
2
Brand attitude
2
Brand heritage
2
Brand love
2
Brand loyalty
2
CRM
2
Cognition
2
Conspicuous
2
Corporate Social Responsibility
2
Firm performance
2
GRC
2
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25
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1
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English
25
French
1
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Valette-Florence, Pierre
24
Kapferer, Jean-Noël
6
Barnier, Virginie de
3
Albert, Noël
2
Kessous, Aurélie
2
Merunka, Dwight
2
Pecot, Fabien
2
Albert, Noel
1
Ambroise, Laure
1
Bouzdine-Chameeva, Tatiana
1
Chanavat, Nicolas
1
Chandon, Jean-Louis
1
Coderre, François
1
Couder, Julien
1
Cova, Véronique
1
Delécolle, Thierry
1
Didi Alaoui, Mohamed
1
Ferrand, Alain
1
Guizani, Haythem
1
Hahn, Tobias
1
Hemonnet-Goujot, Aurélie
1
Kapferer, Jean-Noël M.
1
Laurent, Gilles
1
Mathews-Lefebvre, Mathews
1
Merchant, Altaf
1
Mourad, Siham
1
Pantin-Sohier, Gaëlle
1
Parguel, Béatrice
1
Pham, Mélanie
1
Sirieix, Lucie
1
Vigneron, Franck
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Journal of business research : JBR
13
The journal of brand management : an international journal
3
The journal of product & brand management
2
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
1
Consumer brand relationships : meaning, measuring, managing
1
Economies et sociétés : cahiers de l'ISMEA
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Sport management review
1
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ECONIS (ZBW)
26
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1
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
2
Valeurs et marketing : origine historique, spécificités et champs d'application
Valette-Florence, Pierre
-
1989
Persistent link: https://www.econbiz.de/10001090043
Saved in:
3
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
4
Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
Saved in:
5
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
6
Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana
;
Ferrand, Alain
; …
- In:
Sport management review
18
(
2015
)
3
,
pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
Saved in:
7
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
Saved in:
8
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
9
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
10
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
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