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How does a local initiative contribute to social inclusion and promote sustainable food practices? : focus on the example of social cooking workshops
Dyen, Margot; Sirieix, Lucie - In: International journal of consumer studies 40 (2016) 6, pp. 685-694
Persistent link: https://www.econbiz.de/10011640331
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The influence of tenant diversity on the performance of shopping centres
Dlamini, S; Cloete, C E - In: African journal of business and economic research : AJBER 16 (2021) 2, pp. 161-183
Persistent link: https://www.econbiz.de/10012816203
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At the movies : some stylized facts on investment returns and consumption patterns
Hon, Lee Yoong; Yen, Ruth Lim Sheau - In: International journal of business and economics 17 (2018) 2, pp. 123-142
Persistent link: https://www.econbiz.de/10011997090
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Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms
Sriram K. V.; Poojary, Anup Ananda; Jawa, Vineet; … - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 111-132
Persistent link: https://www.econbiz.de/10014318184
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Kaufkraftzuflüsse aus Ungarn, Tschechien, Slowakei und Polen
Nürnberger, Evelyn; Pfanzelt, Harald; Richter, Wolfgang - 2000
Persistent link: https://www.econbiz.de/10001539022
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An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho; Lee, Minyong; Yoon, Taeyeon; Rhodes, Charles - In: International journal of sport finance 6 (2011) 4, pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
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Brand equity estimation model
Oliveira, Marta Olivia Rovedder de; Silveira, Cleo Schmitt - In: Journal of business research : JBR 68 (2015) 12, pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
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Social media engagement that drives purchase behavior
Malthouse, Edward C.; Vandenbosch, Mark B.; Kim, Su Jung - In: The changing roles of advertising : [extended versions …, (pp. 29-42). 2013
Persistent link: https://www.econbiz.de/10009773062
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Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang; Kannan, P. K.; Viswanathan, Siva; Pani, … - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
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Consumer heterogeneity and paid search effectiveness : a large-scale field experiment
Blake, Thomas; Nosko, Chris; Tadelis, Steve - In: Econometrica : journal of the Econometric Society, an … 83 (2015) 1, pp. 155-174
Persistent link: https://www.econbiz.de/10011337542