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Responses toward corporate crisis and corporate advertising
Kim, Sojung; Atkinson, Lucy Jane - In: Journal of promotion management : JPM 20 (2014) 5, pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
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Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan; Overton, Holly - In: International journal of advertising : the review of … 41 (2022) 2, pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
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Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company
Gistri, Giacomo; Corciolani, Matteo; Pace, Stefano - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 605-633
Persistent link: https://www.econbiz.de/10012178416
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How the interplay of consumer-brand identification and crises influences the effectiveness of corporate response strategies
Ma, Liang - In: International journal of business communication : IJBC … 60 (2023) 1, pp. 84-104
Persistent link: https://www.econbiz.de/10014228974
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Toward effective CSR communication in controversial industry sectors
Song, Baobao; Wen, Jing; Ferguson, Mary Ann - In: Journal of marketing communications 26 (2020) 3, pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
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Art sponsorship success : an empirical investigation into sponsor recall and the ambiguous role of visitors' involvement
Sauer, Nicola E.; Hofmann, Verena - In: Marketing : ZFP ; journal of research and management 39 (2017) 1, pp. 3-14
Persistent link: https://www.econbiz.de/10011780835
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Countering reactance in crisis communication : incorporating positive emotions via social media
Xu, Jie; Wu, Yiye - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 352-369
Persistent link: https://www.econbiz.de/10012229560
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How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna; Arora, Nilesh - In: Journal of global marketing 35 (2022) 3, pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340
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Why say sorry? : influencing consumer perceptions post organizational crises
DeBlasio, Angelo; Veale, Roberto - In: Australasian marketing journal 17 (2009) 2, pp. 75-83
Persistent link: https://www.econbiz.de/10003886489