In this chapter, we argue that good experimental design and analysis accounts for the notion of construal, a person's subjective interpretation of a stimulus, a situation, or an experimental intervention. Researchers have long been aware of motivations, such as self-presentation, profit seeking,...

While prior research suggests that consumers are willing to pay higher prices for products with environmentally friendly attributes, this relationship may not apply to “circular economy” products because of their perceived quality issues. The main aim of this study is to assess the...

Objective – The success of e-commerce depends on the numbers that is taken into consideration. At the customer side, the trend of online shopping triggers more people to do purchase by online and it also reflects on the business side where they will start to upgrade their business one step...

Objective: The aim of this research is to identify whether personality, emotions, and hedonic motivation influence impulse buying behaviour when shopping online.Methodology/Technique: A total of 270 samples were collected through online. Factor analysis and multiple linear regression were...

Social capital is often accumulated not only in ego-networks, but in larger communities. However, these communities, although seemingly visible through social media, are still under-researched. In this work, we examine аn online friendship network spanning over an entire middle-size city...