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Konsumentenverhalten
Consumer behaviour
83,542
Internet
21,844
Preismanagement
19,096
Pricing strategy
19,079
Theorie
18,576
Theory
18,328
Relationship marketing
9,623
Beziehungsmarketing
9,576
Electronic Commerce
8,526
E-commerce
7,992
Brand management
7,760
Markenführung
7,713
USA
7,367
Deutschland
7,183
United States
7,000
Brand image
6,786
Markenimage
6,745
Online-Handel
6,705
Online retailing
6,692
Germany
6,558
Social Web
5,966
Social web
5,961
Customer satisfaction
5,899
Kundenzufriedenheit
5,718
Internet marketing
5,568
Online-Marketing
5,551
Einzelhandel
4,944
Retail trade
4,887
Service quality
4,873
Dienstleistungsqualität
4,830
Brand
4,489
Markenartikel
4,484
Experiment
3,891
Werbewirkung
3,776
Advertising effects
3,733
Advertising
3,605
Verbraucherverhalten
3,597
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3,538
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18,904
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24,915
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143
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50,848
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6,454
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5,973
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4,975
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2,369
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1,710
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1,047
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1,047
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636
Conference paper
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Konferenzbeitrag
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Han, Heesup
120
Belk, Russell W.
112
Mattila, Anna S.
101
Grunert, Klaus G.
93
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Nayga, Rodolfo M.
69
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Stavins, Joanna
67
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
56
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Kim, Jungkeun
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rock, Bram de
51
Thøgersen, John
51
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National Bureau of Economic Research
521
Springer Fachmedien Wiesbaden
86
OECD
46
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Edward Elgar Publishing
20
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
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Nordic Council of Ministers
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Friedrich-Schiller-Universität Jena
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INSEAD
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Universität Mannheim
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
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Christian-Albrechts-Universität zu Kiel
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Nomos Verlagsgesellschaft
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
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Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
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Centro studi investimenti sociali
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European University Institute / Department of Economics
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Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,929
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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Source
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ECONIS (ZBW)
80,432
EconStor
571
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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1
The impact of the
internet
of things on the perceived quality and customer involvement of smart product-service systems
Sassanelli, Claudio
;
Pacheco, Diego Augusto de Jesus
- In:
Technological forecasting and social change : an …
198
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10015075645
Saved in:
2
Self-control in the retailing industry : inducing rejection of loyalty schemes
Foschi, Matteo
-
2017
-
This version: November 13, 2017
Persistent link: https://www.econbiz.de/10012814225
Saved in:
3
Impact of customer knowledge heterogeneity on bundling strategy
Basu, Amiya
;
Vitharana, Padmal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 792-801
Persistent link: https://www.econbiz.de/10003885076
Saved in:
4
Bundling or unbundling frequently purchased products : a mixed method approach
Arora, Raj
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 67-75
Persistent link: https://www.econbiz.de/10009009743
Saved in:
5
Consumer processing of bundled prices : when do discounts matter?
Harris, Judy
;
Blair, Edward A.
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 205-214
Persistent link: https://www.econbiz.de/10009570739
Saved in:
6
Travel packaging on the
Internet
: the impact of pricing information and perceived value on consumer choice
Tanford, Sarah
;
Baloglu, Seyhmus
;
Erdem, Mehmet
- In:
Journal of travel research : a quarterly publication of …
51
(
2012
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10009491841
Saved in:
7
How does price presentation influence consumer choice? : the case of life insurance products
Huber, Carin
;
Gatzert, Nadine
;
Schmeiser, Hato
- In:
The journal of risk and insurance : the journal of the …
82
(
2015
)
2
,
pp. 401-431
Persistent link: https://www.econbiz.de/10011392998
Saved in:
8
The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10010517015
Saved in:
9
Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh
;
Venkatesh, R.
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
Saved in:
10
Differentiating subjective and objective attributes of experience products to estimate willingness to pay price premium
Adhikari, Atanu
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
5
,
pp. 634-644
Persistent link: https://www.econbiz.de/10011348805
Saved in:
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