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Konsumentenverhalten
Consumer behaviour
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2
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Samper, Adriana
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
The Routledge companion to identity and consumption
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The journal of product & brand management
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ECONIS (ZBW)
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1
The influence of health motivation and calorie ending on preferences for indulgent foods
Choi, Jungsil
;
Li, Yexin Jessica
;
Samper, Adriana
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
3
,
pp. 606-619
Persistent link: https://www.econbiz.de/10012120599
Saved in:
2
It's too pretty to use! : when and how enhanced product aesthetics discourage usage and lower consumption enjoyment
Wu, Freeman
;
Samper, Adriana
;
Morales, Andrea C.
; …
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 651-672
Persistent link: https://www.econbiz.de/10011755406
Saved in:
3
Beauty, effort, and misrepresentation : how beauty work affects judgments of moral character and consumer preferences
Samper, Adriana
;
Yang, Linyun W.
;
Daniels, Michelle E.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 126-147
Persistent link: https://www.econbiz.de/10011883881
Saved in:
4
We are what we buy?
Cutright, Keisha M.
;
Samper, Adriana
;
Fitzsimons, Gavan J.
- In:
The Routledge companion to identity and consumption
,
(pp. 91-98)
.
2013
Persistent link: https://www.econbiz.de/10009699474
Saved in:
5
Price inferences for sacred versus secular goods : changing the price of medicine influences perceived health risk
Samper, Adriana
;
Schwartz, Janet A.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1343-1358
Persistent link: https://www.econbiz.de/10009740308
Saved in:
6
Doing it the hard way : how low control drives preferences for high-effort products and services
Cutright, Keisha M.
;
Samper, Adriana
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
3
,
pp. 730-745
Persistent link: https://www.econbiz.de/10010473393
Saved in:
7
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
8
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
Saved in:
9
Ketchup with your fries? : utilizing complementary product displays to transfer attention to a focal product
Radon, Anita
;
Brannon, Daniel C.
;
Reardon, James
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431662
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