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Konsumentenverhalten
Consumer behaviour
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4
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Valck, Kristine de
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2
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Networked narratives : understanding world-of-mouth marketing in online communities
Kozinets, Robert V.
;
Valck, Kristine de
;
Wojnicki, Andrea C.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 71-89
Persistent link: https://www.econbiz.de/10003995123
Saved in:
2
Virtual communities : a marketing perspective
Valck, Kristine de
;
Bruggen, Gerrit H. van
;
Wierenga, Berend
- In:
Decision support systems : DSS ; the international journal
47
(
2009
)
3
,
pp. 185-203
Persistent link: https://www.econbiz.de/10003856230
Saved in:
3
"Pixelize me"! : digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs
Kretz, Gachoucha
;
Valck, Kristine de
-
2010
Persistent link: https://www.econbiz.de/10009424385
Saved in:
4
Better understanding construction of the self in daily contingencies : an investigation of the materiality of consumption experiences in online discussion forums
Schwob, Alexandre
;
Valck, Kristine de
-
2010
Persistent link: https://www.econbiz.de/10009424386
Saved in:
5
Fashion blogging
Kretz, Gachoucha
;
Valck, Kristine de
- In:
The Routledge companion to digital consumption
,
(pp. 62-71)
.
2013
Persistent link: https://www.econbiz.de/10009689957
Saved in:
6
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
7
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
8
Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation
Rosario, Ana Babić
;
Valck, Kristine de
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 422-448
Persistent link: https://www.econbiz.de/10012290962
Saved in:
9
One brand, many trajectories : narrative navigation in transmedia
Feiereisen, Stephanie
;
Rasolofoarison, Dina
;
Russell, …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 651-681
Persistent link: https://www.econbiz.de/10012799035
Saved in:
10
Embodied myopia
Van den Bergh, Bram
;
Schmitt, Julien
;
Warlop, Luk
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1033-1044
Persistent link: https://www.econbiz.de/10010217428
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