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Identification of marketing strategies influencing consumers' perception of healthy food products and triggering purchasing decisions

Vidal, María Miquel; Castellano-Tejedor, Carmina - In: Businesses 2 (2022) 4, pp. 410-422

(1) Background: Marketing and advertising strategies for food products are very diverse and have a differential effect …-of-purchase (PoP) marketing and advertising strategies and the promotion of products employing opinion leaders (celebrities) on the …

Persistent link: https://www.econbiz.de/10014281847

Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads

Pagani, Margherita; Goldsmith, Ronald E.; Perracchio, Andrea - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 702-714

Persistent link: https://www.econbiz.de/10011547735

Advertising spillovers : evidence from online field experiments and implications for returns on advertising

Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478

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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge

Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84

Persistent link: https://www.econbiz.de/10011298746

Investigating the relationship between the content of online word of mouth, advertising, and brand performance

Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10010358784

Cheap-talk advertising and misrepresentation in vertically differentiated markets

Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621

Persistent link: https://www.econbiz.de/10009787933

Is animation effective for advertising offensive products? : insights from an internet advertising experiment

Rakrachakarn, Pakakorn; Moschis, George P. - In: International journal of electronic marketing and … 6 (2015) 4, pp. 259-276

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Advertising versus brokerage model for online trading platforms

Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596

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Why, when, and how much to entertain consumers in advertisements? : a web-based facial tracking field study

Teixeira, Thales; Picard, Rosalind W.; Kaliouby, Rana el - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 809-827

Persistent link: https://www.econbiz.de/10010468387

Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications

Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166

Persistent link: https://www.econbiz.de/10010398948

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