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Extended self : implications for country-of-origin
Cui, Annie Peng; Fitzgerald, M. Paula; Donovan, Karen Russo - In: The journal of consumer marketing 31 (2014) 4, pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
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Reflections on "word-of-mouth effects on short-term and long-term product judgments"
Fitzgerald, M. Paula - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 180-183
Persistent link: https://www.econbiz.de/10011774964
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The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.; Fitzgerald, M. Paula - In: International journal of pharmaceutical and healthcare … 10 (2016) 2, pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
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Health care reform through the eyes of patients : a qualitative look at medicaid redesign
Walsh, Michael F.; Fitzgerald, M. Paula - In: Health marketing quarterly 29 (2012) 1, pp. 18-34
Persistent link: https://www.econbiz.de/10009549367
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Active versus passive choice : evidence from a public health care redesign
Walsh, Michael; Fitzgerald, M. Paula; Gurley-Calvez, Tami; … - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 2, pp. 191-202
Persistent link: https://www.econbiz.de/10009405010
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Encouraging people to save for their future : augmenting current efforts with positive visions of the future
Ellen, Pam Scholder; Wiener, Joshua L.; Fitzgerald, M. Paula - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 58-72
Persistent link: https://www.econbiz.de/10009565294
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Barely or fairly balancing drug risks? : content and format effects in direct-to-consumer online prescription drug promotions
Kees, Jeremy; Bone, Paula Fitzgerald; Kozup, John; … - In: Psychology & marketing 25 (2008) 7, pp. 675-691
Persistent link: https://www.econbiz.de/10003748355
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Stained by the label? : stigma and the case of genetically modified foods
Ellen, Pam Scholder; Bone, Paula Fitzgerald - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10003717437
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The pain of payment : a review and research agenda
Reshadi, Farnoush; Bone, Paula Fitzgerald - In: Psychology & marketing 40 (2023) 8, pp. 1672-1688
Persistent link: https://www.econbiz.de/10014338315
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Consumer power and access : editorial
Bone, Paula Fitzgerald; Bone, Sterling A.; Pappalardo, … - In: Journal of public policy & marketing 39 (2020) 2, pp. 95-98
Persistent link: https://www.econbiz.de/10012534274