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Components of visual perception in marketing contexts : a conceptual framework and review
Sample, Kevin L.; Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 405-421
Persistent link: https://www.econbiz.de/10012290960
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Healthy diets make empty wallets : the healthy = expensive intuition
Haws, Kelly L.; Walker Reczek, Rebecca; Sample, Kevin L. - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 992-1007
Persistent link: https://www.econbiz.de/10011770801
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The Design Communication Assessment Scale (DCAS) : assessing and adjusting the effectiveness of product design communications
Sample, Kevin L.; Hulland, John; Sevilla, Julio; … - In: Journal of marketing research 61 (2024) 1, pp. 27-48
Persistent link: https://www.econbiz.de/10014584162
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The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas; Viswanathan, Madhu - In: Marketing theory 17 (2017) 3, pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
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Research methods for subsistence marketplaces
Viswanathan, Madhu; Gau, Roland; Chaturvedi, Avinish - In: Sustainability challenges and solutions at the base of …, (pp. 243-260). 2008
Persistent link: https://www.econbiz.de/10003765543
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Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu; Torelli, Carlos J.; Xia, Lan; Gau, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
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Designing marketplace literacy education in resource-constrained contexts : implications for public policy and marketing
Viswanathan, Madhu; Sridharan, Srinivas; Gau, Roland; … - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 85-94
Persistent link: https://www.econbiz.de/10003875236
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Undertstanding and facilitating the usage of nutritional labels by low-literate consumers
Viswanathan, Madhu; Hastak, Manoj; Gau, Roland - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 135-145
Persistent link: https://www.econbiz.de/10003923104
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Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland; Jae, Haeran; Viswanathan, Madhu - In: Journal of business research : JBR 65 (2012) 12, pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
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Concrete and abstract goals associated with the consumption of environmentally sustainable products
Ramirez, Edward; Jiménez, Fernando R.; Gau, Roland - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1645-1665
Persistent link: https://www.econbiz.de/10011409527