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A knowledge discovery method based on gentic-fuzzy systems for obtaining consumer behaviour patterns : an empirical application to a web-based trust model

Casillas, Jorge; Martínez-Loṕez, Francisco J. - In: International journal of management and decision making … 10 (2009) 5/6, pp. 402-428

Persistent link: https://www.econbiz.de/10003890705

Internet of Things : convenience vs. privacy and secrecy

Weinberg, Bruce D.; Milne, George R.; Andonova, Yana G.; … - In: Business horizons 58 (2015) 6, pp. 615-624

Persistent link: https://www.econbiz.de/10011392834

Deriving age and gender from forenames for consumer analytics

Lansley, Guy; Longley, Paul A. - In: Journal of retailing and consumer services 30 (2016), pp. 271-278

Persistent link: https://www.econbiz.de/10011473224

Active machine learning for consideration heuristics

Dzyabura, Daria; Hauser, John R. - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 801-819

Persistent link: https://www.econbiz.de/10009384016

Consumer preference elicitation of complex products using fuzzy support vector machine active learning

Huang, Dongling; Luo, Lan - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 445-464

Persistent link: https://www.econbiz.de/10011498939

Consumers' perception on artificial intelligence applications in marketing communication

Chen, Huan; Chan-Olmsted, Slyvia; Kim, Julia; Sanabria, … - In: Qualitative market research : an international journal 25 (2022) 1, pp. 125-142

Persistent link: https://www.econbiz.de/10013162198

Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values

Yuan, Chunlin; Zhang, Chenlei; Wang, Shuman - In: Journal of retailing and consumer services 65 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013169569

The convenience of shopping via voice AI : introducing AIDM

Klaus, Philipp; Zaichkowsky, Judith Lynne - In: Journal of retailing and consumer services 65 (2022), pp. 1-7

Persistent link: https://www.econbiz.de/10013169684

Customer Choice Models versus Machine Learning : Finding Optimal Product Displays on Alibaba

Feldman, Jacob - 2019

We compare the performance of two approaches for finding the optimal set of products to display to customers landing on Alibaba's two online marketplaces, Tmall and Taobao. Both approaches were placed online simultaneously and tested on real customers for one week. The first approach we test is...

Persistent link: https://www.econbiz.de/10012898494

Identifying relevant segments of potential banking chatbot users based on technology adoption behavior

Alt, Mónika-Anetta; Ibolya, Vizeli - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 165-183

Persistent link: https://www.econbiz.de/10012819201

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