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Konsumentenverhalten
Social web
20,281
Social Web
20,280
Learning
9,998
Lernen
7,068
Online-Marketing
5,792
Internet marketing
5,721
Consumer behaviour
4,797
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3,751
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3,696
learning
2,626
Soziales Netzwerk
2,612
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2,526
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2,474
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2,461
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2,383
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2,382
ICT
2,371
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2,190
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2,187
Beziehungsmarketing
2,047
Relationship marketing
2,047
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1,904
E-commerce
1,833
Brand management
1,775
Markenführung
1,774
Social media
1,744
social media
1,664
Informationstechnik
1,588
Information technology
1,562
Digitalisierung
1,527
Internet
1,521
Digitization
1,494
Innovation
1,448
Online-Handel
1,442
Online retailing
1,441
Knowledge management
1,318
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1,269
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1,095
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105
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71
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40
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
16
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Hollebeek, Linda D.
13
Rita, Paulo
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Usman, Osly
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Shareef, Mahmud Akhter
7
Tan, Yong
7
Thaichon, Park
7
Valck, Kristine de
7
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IGI Global
5
American Marketing Association
3
Friedrich-Schiller-Universität Jena
2
National Bureau of Economic Research
2
Springer International Publishing
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center for the Study of Industrial Organisation
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
Institut für Wirtschaftspädagogik <Wien>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
Trinity College Dublin / Department of Economics
1
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Journal of business research : JBR
217
Journal of retailing and consumer services
174
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Psychology & marketing
43
International journal of consumer studies
42
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Cogent business & management
33
Electronic commerce research
31
Information systems research : ISR
31
Journal of marketing management : MM
31
International journal of hospitality management
30
Journal of marketing
30
Tourism management : research, policies, practice
30
International journal of technology marketing : IJTMkt
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of strategic marketing
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
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ECONIS (ZBW)
4,791
EconStor
4
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1
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of
4,795
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date (oldest first)
1
Social media as a means to access millennial wine consumers
Fuentes Fernández, Rosana
;
Vriesekoop, Frank
;
Urbano, …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
3
,
pp. 269-284
Persistent link: https://www.econbiz.de/10011781085
Saved in:
2
Electronic Word of Mouth (eWOM) and consumer purchasing behaviour : a study in Karachi’s digital era
Hussain, Zahid
- In:
Digital influence on consumer habits : marketing …
,
(pp. 159-169)
.
2024
Persistent link: https://www.econbiz.de/10014553890
Saved in:
3
Lead users as facilitators of knowledge sharing in a community setting
Jeppesen, Lars Bo
(
contributor
);
Laursen, Keld
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003603905
Saved in:
4
Online consumer communities, collaborative
learning
and innovation
Rossi, Carla
- In:
Measuring business excellence : the journal of …
15
(
2011
)
3
,
pp. 46-62
Persistent link: https://www.econbiz.de/10009314585
Saved in:
5
The economic value of online reviews
Wu, Chunhua
;
Che, Hai
;
Chan, Tat
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
Saved in:
6
Influential listeners : an experiment on persuasion biasin social networks
Corazzini, Luca
;
Pavesi, Filippo
;
Petrovich, Beatrice
; …
- In:
European economic review : EER
56
(
2012
)
6
,
pp. 1276-1288
Persistent link: https://www.econbiz.de/10009696322
Saved in:
7
The sales velocity effect on retailing
Ho, Edward
;
Kowatsch, Tobias
;
Ilic, Alexander
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10010470968
Saved in:
8
Assessing student engagement and learners' behaviour in collaborative
learning
Lyngdoh, Andrea Nicola
;
Neelam, Netra
;
Sheorey, Pratima Amol
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10012693532
Saved in:
9
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
10
Learning
value of video tutorials in online
learning
communities
Steils, Nadia
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 273-285
Persistent link: https://www.econbiz.de/10014275983
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