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The role of using big data in predicting customer behaviour : the intermediary role of business intelligence in Jordanian telecommunications companies (a field study)
Khrisat, Raed. M.; Khaddam, Amineh A.; Abusweilem, … - In: International journal of business information systems : … 42 (2023) 1, pp. 23-42
Persistent link: https://www.econbiz.de/10014286372
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Does big data mean big knowledge? Integration of big data analysis and conceptual model for social commerce research
Tian, Xuemei; Liu, Libo - In: Electronic commerce research 17 (2017) 1, pp. 169-183
Persistent link: https://www.econbiz.de/10011699151
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Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of services and operations … 41 (2022) 4, pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
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Data Mining : Grundlagen und Einsatzpotenziale in analytischen CRM-Prozessen
Hippner, Hajo; Grieser, Lukas; Wilde, Klaus D. - In: Grundlagen des CRM : Strategie, Geschäftsprozesse und …, (pp. 783-810). 2011
Persistent link: https://www.econbiz.de/10008858189
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The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas - In: Marketing in a digital world, (pp. 35-61). 2019
Persistent link: https://www.econbiz.de/10012123415
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Data privacy : effects on customer and firm performance
Martin, Kelly D.; Borah, Abhishek; Palmatier, Robert W. - In: Journal of marketing 81 (2017) 1, pp. 36-58
Persistent link: https://www.econbiz.de/10011636844
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Big data and personalized pricing
Steinberg, Etye - In: Business ethics quarterly : the journal of the Society … 30 (2020) 1, pp. 97-117
Technological advances introduce the possibility that, in the future, firms will be able to use big-data analysis to discover and offer consumers their individual reservation price (i.e., the highest price each consumer would be willing to pay, given their preferences and available income). This...
Persistent link: https://www.econbiz.de/10012163742
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Understanding big consumer opinion data for market-driven product design
Jin, Jian; Liu, Ying; Ji, Ping; Liu, Hongguang - In: International journal of production research 54 (2016) 9/10, pp. 3019-3041
Persistent link: https://www.econbiz.de/10011496889
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How customer participation in B2B peer-to-peer problem-solving communities influences the need for traditional customer service
Bone, Sterling A.; Fombelle, Paul W.; Ray, Kristal R.; … - In: Journal of service research : JSR 18 (2015) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10010483441
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Do consumer perceptions of tanking impact attendance at national basketball association games? : a sentiment analysis approach
Gong, Hua; Watanabe, Nicholas M.; Soebbing, Brian P.; … - In: Journal of sport management : the official journal of … 35 (2021) 3, pp. 254-265
Persistent link: https://www.econbiz.de/10012658727