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Examining customer-created guilt in a service context
Pounders, Kathrynn R.; Moulard, Julie Guidry; Babin, … - In: Psychology & marketing 35 (2018) 11, pp. 830-844
Persistent link: https://www.econbiz.de/10011970112
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Unraveling consumer suspense : the role of hope, fear, and probability fluctuations
Moulard, Julie Guidry; Kroff, Michael W.; Folse, Judith … - In: Journal of business research : JBR 65 (2012) 3, pp. 340-346
Persistent link: https://www.econbiz.de/10009507198
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Artist authenticity : how artists' passion and commitment shape consumers' perceptions and behavioral intentions across genders
Moulard, Julie Guidry; Hamilton Rice, Dan; Popp … - In: Psychology & marketing 31 (2014) 8, pp. 576-590
Persistent link: https://www.econbiz.de/10010399726
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Authenticity under threat : when social media influencers need to go beyond self-presentation
Audrezet, Alice; Kerviler, Gwarlann de; Moulard, Julie … - In: Journal of business research : JBR 117 (2020), pp. 557-569
Persistent link: https://www.econbiz.de/10012287973
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The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett; Audrezet, Alice; Moulard, Julie Guidry; … - In: Journal of business research : JBR 170 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
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Oh Yeah, i remember that store! : memory, experience, and value
Babin, Barry J.; Borges, Adilson - In: Memorable customer experiences : a research anthology, (pp. 161-175). 2009
Persistent link: https://www.econbiz.de/10003902757
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A brief retrospective and introspective on value
Babin, Barry J.; James, Kevin William - In: European business review : EBR ; the official journal … 22 (2010) 5, pp. 471-478
Persistent link: https://www.econbiz.de/10008662677
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Does a companion always enhance the shopping experience?
Borges, Adilson; Chebat, Jean-Charles; Babin, Barry J. - In: Journal of retailing and consumer services 17 (2010) 4, pp. 294-299
Persistent link: https://www.econbiz.de/10003989692
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Revisiting low price guarantees : does consumer versus retailer governance matter?
Borges, Adilson; Babin, Barry J. - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 777-791
Persistent link: https://www.econbiz.de/10009579969
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How aspects of a wine's place affect consumers' authenticity perceptions and purchase intentions : the role of country of origin and technical terroir
Moulard, Julie; Babin, Barry J.; Griffin, Mitch - In: International journal of wine business research : IJWBR 27 (2015) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10011300158