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A view from the street : an exploratory study of consumer attitudes toward offshoring of professional services in the United States
Koku, Paul Sergius - In: The journal of services marketing 29 (2015) 2, pp. 150-159
Persistent link: https://www.econbiz.de/10011343381
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Natural market segments : religion and identity ; the case of "zongos" in Ghana
Koku, Paul Sergius - In: Journal of Islamic marketing : JIMA 2 (2011) 2, pp. 177-185
Persistent link: https://www.econbiz.de/10009269492
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Consumer attitude toward outsourcing of technical support services : an exploratory study
Koku, Paul Sergius - In: Services marketing quarterly 30 (2009) 4, pp. 315-332
Persistent link: https://www.econbiz.de/10003900698
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Where do we go from here? : a research agenda for Islamic marketing borrowing from social marketing
Koku, Paul Sergius; Jusoh, Osman - In: International journal of islamic marketing and branding 1 (2015) 1, pp. 5-15
Persistent link: https://www.econbiz.de/10011719762
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Restaurant tipping and customers' susceptibility to emotional contagion
Koku, Paul Sergius; Savas, Selen - In: The journal of services marketing 30 (2016) 7, pp. 762-772
Persistent link: https://www.econbiz.de/10011590922
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Factors affecting Muslim consumers' intention to purchase halal products : a comparative study in North Macedonia, Kosovo and Jordan
Zeqiri, Jusuf; Alserhan, Baker Ahmad; Al-Shboul, Moh'd Anwer - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 167-181
Persistent link: https://www.econbiz.de/10012209128
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Really new services : perceived risk and adoption intentions
Savas-Hall, Selen; Koku, Paul Sergius; Mangleburg, Tamara - In: Services marketing quarterly 43 (2022) 4, pp. 485-503
Persistent link: https://www.econbiz.de/10013416992
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Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam; Koku, Paul Sergius; Abu Farha, Allam K. - In: Journal of global marketing 35 (2022) 5, pp. 349-367
Persistent link: https://www.econbiz.de/10013466114