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Sports on the air : a GARCH examination of the impact of broadcasts of live sporting events on television audience sizes

Baños-Pino, José; Péred, Levi; Puente, Victor; … - In: Contemporary research in sports economics : proceedings …, (pp. 207-229). 2014

Persistent link: https://www.econbiz.de/10010425668

Women and television : tevlevision viewing bhaviour of rural womens : a study of expectation and satisfaction

Singh, Preeti - 2018 - First edition

Persistent link: https://www.econbiz.de/10011930004

Second screening : measuring second screen user behavior in a social television viewing environment

Guo, Miao - In: International journal on media management : JMM 22 (2020) 2, pp. 97-116

Persistent link: https://www.econbiz.de/10012313887

Das neue Mittelalter : die Zukunft einer werberelevanten Zielgruppe

Strauch, Hans-Joachim - In: Jahrbuch Seniorenmarketing 3 (2008/09), pp. 159-178

Persistent link: https://www.econbiz.de/10003714837

Daten und Methoden zur empirischen Ermittlung der Medienpräferenzen in Deutschland

Müller, Dieter K. - 2009

Persistent link: https://www.econbiz.de/10003835594

Some effects from the consumption of newspapers, television programs, and internet movie reviews

Adilov, Nodir; Martin, Hugh J. - In: The journal of media economics 26 (2013) 2, pp. 57-59

Persistent link: https://www.econbiz.de/10009783293

Designing to engage a television audience : how are different media used in TV ident creation?

Macdonald, Iain - In: Arts and the market 5 (2015) 2, pp. 139-153

Persistent link: https://www.econbiz.de/10011439892

The role of the marketing mix in television media and the concept of "consumer audience"

Petkovska Mirčevska, Tatjana; Filkov, German - In: Economic development : journal of the Institute of … 16 (2014) 1/2, pp. 11-29

Persistent link: https://www.econbiz.de/10010395707

Chinese TV programmes for foreign countries? : a consumer theory perspective

Ollig, Stefan - 2005

Persistent link: https://www.econbiz.de/10003128647

Attracted but Unsatisfied : The Effects of Arousing Content on Television Consumption Choices

Stanca, Luca - 2013

This paper investigates experimentally the effects of arousing content on viewing choices and satisfaction in television consumption. We test the hypothesis that the portrayal of arousing content combines high attraction and low satisfaction and is thus responsible for sub-optimal choices. In...

Persistent link: https://www.econbiz.de/10013092888

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