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Konsumentenverhalten
Brand equity
895
Brand image
720
Markenimage
706
Brand management
695
Markenführung
659
Consumer behaviour
495
brand equity
399
Markenwert
354
Brand
257
Markenartikel
243
Relationship marketing
192
Beziehungsmarketing
188
Brand Equity
107
Social Web
107
Social web
107
Internet marketing
97
Online-Marketing
97
Customer satisfaction
84
Markenpolitik
77
Marketingmanagement
76
Brand loyalty
73
Kundenzufriedenheit
71
Marketing management
70
Leximancer
69
Deutschland
65
Marketing
65
Brands
62
Germany
62
Corporate social responsibility
58
Corporate Social Responsibility
52
Service quality
47
Dienstleistungsqualität
46
Messung
46
Store brand
46
Handelsmarke
44
Measurement
44
Theorie
44
Theory
44
Retail trade
41
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64
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Article
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398
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23
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16
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13
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13
Graue Literatur
6
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6
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4
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4
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4
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4
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3
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2
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2
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1
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English
436
German
21
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Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Guzman, Francisco
5
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
4
Liu, Chih-Hsing
4
Schivinski, Bruno
4
Wong, IpKin Anthony
4
Zarantonello, Lia
4
Anselmsson, Johan
3
Augusto, Mário Gomes
3
Christodoulides, George
3
Ekinci, Yuksel
3
Gil Saura, Irene
3
Gray, David
3
Iglesias, Oriol
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mirzaei, Abas
3
Mishra, Abhishek
3
Silveira, Cleo Schmitt
3
Ahmad, Amna
2
Al-Malkawi, Husam-Aldin Nizar
2
Bang, Nguyen
2
Baumann, Chris
2
Beig, Faseeh Amin
2
Berenguer Contrí, Gloria
2
Botha, Elsamari
2
Butt, Muhammad Mohsin
2
Chahal, Hardeep
2
Chatzipanagiotou, Kalliopi
2
Chen, Mu-Chen
2
Dash, Satyabhushan
2
Desai, Kalpesh Kaushik
2
Dias, Álvaro Lopes
2
Divakaran, Pradeep Kumar Ponnamma
2
Donnevert, Tobias
2
Dutta, Kamani
2
Dwivedi, Abhishek
2
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Edward Elgar Publishing
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Jung von Matt AG <Hamburg>
1
Technische Universität Dresden
1
Universität St. Gallen / Institut für Marketing
1
htp St. Gallen Managementberatung AG
1
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Journal of business research : JBR
28
The journal of brand management : an international journal
15
Journal of retailing and consumer services
12
International journal of hospitality management
11
The journal of product & brand management
11
Cogent business & management
8
European journal of marketing : EJM
8
Asia Pacific journal of marketing and logistics
6
International marketing review
6
Journal of marketing
6
International journal of consumer studies
5
Journal of air transport management
5
Journal of strategic marketing
5
AMS review : official publication of the Academy of Marketing Science
4
International journal of internet marketing and advertising : IJIMA
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of the Academy of Marketing Science
4
Marketing i menedžment innovacij : m&mi
4
Marketing intelligence & planning
4
The international review of retail, distribution and consumer research
4
Asian Academy of Management journal : AAMJ
3
European research studies
3
Gabler Edition Wissenschaft
3
Global business review
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sports marketing & sponsorship
3
International journal of technology marketing : IJTMkt
3
Journal for global business advancement : JGBA
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of business ethics : JOBE
3
Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
3
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ECONIS (ZBW)
456
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1
Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
2
The benefits of computer-based brand concept mapping
Meißner, Martin
;
Kottemann, Pascal
;
Decker, Reinhold
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
4
,
pp. 430-453
Persistent link: https://www.econbiz.de/10011374490
Saved in:
3
Shopping experiences : international tourists in Beijing's Silk Market
Wu, Mao-ying
;
Wall, Geoffrey
;
Pearce, Philip
- In:
Tourism management : research, policies, practice
41
(
2014
),
pp. 96-106
Persistent link: https://www.econbiz.de/10010239949
Saved in:
4
Advice from creative xonsumers : a study of online hotel reviews
Lee, Linda W.
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10010398824
Saved in:
5
Exploring the ecotourism service experience framework using the dimensions of motivation, expectation and ecotourism experience
Lian, Jennifer Chan Kim
;
Saikim, Fiffy Hanisdah
- In:
Tourism and hospitality research : THR
22
(
2022
)
4
,
pp. 425-443
Persistent link: https://www.econbiz.de/10013387759
Saved in:
6
Customer experience management in capsule hotels : a content analysis of guest online review
Olorunsola, Victor Oluwafemi
;
Saydam, Mehmet Bahri
; …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2462-2483
Persistent link: https://www.econbiz.de/10014446445
Saved in:
7
Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Areni, Charles Scott
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 702-717
Persistent link: https://www.econbiz.de/10013407487
Saved in:
8
Social media users' perspectives on the supply chain : positivity amongst negativity during COVID-19 panic buying in Australia
Wilk, Violetta
;
Roni, Saiyidi Mat
;
Jie, Ferry
- In:
International journal of agile systems and management : …
16
(
2023
)
2
,
pp. 262-287
Persistent link: https://www.econbiz.de/10014290845
Saved in:
9
From extra to "Extraordinary" : an academic and practical exploration of Extraordinary (E) Pro Environmental Behavior (PEB) in the hotel industry
Zizka, Laura L.
;
Dias, Álvaro Lopes
;
Ho, Jo Ann
; …
- In:
International journal of hospitality management
119
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015070229
Saved in:
10
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
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