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Older consumers, digital marketing, and public policy : a review and research agenda
Nunan, Daniel; Di Domenico, MariaLaura - In: Journal of public policy & marketing 38 (2019) 4, pp. 469-483
Persistent link: https://www.econbiz.de/10012534261
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Producing hospitality, consuming lifestyles: lifestyle entrepreneurship in urban Scotland
Di Domenico, MariaLaura - In: Tourism SMEs, service quality, and destination …, (pp. 109-122). 2005
Persistent link: https://www.econbiz.de/10003122590
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Gamification and the online retail experience
Insley, Victoria; Nunan, Daniel - In: International journal of retail & distribution management 42 (2014) 5, pp. 340-351
Persistent link: https://www.econbiz.de/10010384617
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Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia; Raquel, Cristiana; Nunan, Daniel - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
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Dashed expectations in service experiences : effects of robots human-likeness on customers' responses
Grazzini, Laura; Viglia, Giampaolo; Nunan, Daniel - In: European journal of marketing 57 (2023) 4, pp. 957-986
Persistent link: https://www.econbiz.de/10014252225