Millennials have heavily influenced social media's evolution into an important source of product information. They are increasingly basing their product evaluations on information gathered from online reviews. Thus, companies targeting Millennials may wish to pay heed to online reviews. Which...

Many companies are increasing their efforts to have sustainable operations and offer environmentally-preferable products. However, consumers are often unaware of the environmental benefits because the companies are not communicating in ways that are compatible with the consumer's schema...

This study reports on a survey of Millennials in the United States regarding GMO foods. Potential benefits of GMO food crops include improving agricultural productivity, such as insect resistant and drought resistant crops, and alleviating world hunger, particularly in developing countries....