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Revisiting online tourism forums as vehicles for value co-destruction
Tham, Aaron
;
Wang, Mingzhong
- In:
Tourism planning & development
18
(
2021
)
2
,
pp. 125-146
Persistent link: https://www.econbiz.de/10012497170
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Measuring customer value in online collaborative trip planning processes
Sigala, Marianna
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 418-443
Persistent link: https://www.econbiz.de/10008652224
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3
A framework for designing and implementing effective online coupons in tourism and hospitality
Sigala, Marianna
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 165-180
Persistent link: https://www.econbiz.de/10009743778
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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5
COVID-19 restrictions and variety seeking in travel choices and actions : the moderating effects of previous experience and crowding
Kim, Jungkeun
;
Park, Jooyoung
;
Kim, Seongseop
;
Lee, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
7
,
pp. 1648-1665
Persistent link: https://www.econbiz.de/10013390872
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