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Reminders of the sun affect men's preferences for luxury products
El Hazzouri, Mohammed; Main, Kelley J.; Shabgard, Donya - In: Journal of business research : JBR 120 (2020), pp. 551-560
Persistent link: https://www.econbiz.de/10012417164
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Ethnic minority consumers reactions to advertisements featuring members of other minority groups
Hazzouri, Mohammed El; Main, Kelley J.; Carvalho, Sergio W. - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 717-733
Persistent link: https://www.econbiz.de/10011758139
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An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
Wei, Mei-Ling; Fischer, Eileen; Main, Kelley J. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 34-44
Persistent link: https://www.econbiz.de/10003717274
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Deonance and distrust : motivated third party information seeking following disclosure of an agent’s unethical behavior
Bell, Chris M.; Main, Kelley J. - In: Journal of business ethics : JOBE 102 (2011) 1, pp. 77-96
Persistent link: https://www.econbiz.de/10009297334
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The vulnerability of defensiveness : the impact of persuasion attempts and processing motivations on trust
Guo, Wenxia; Main, Kelley J. - In: Marketing letters : a journal of research in marketing 23 (2012) 4, pp. 959-971
Persistent link: https://www.econbiz.de/10009684830
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Sensitivity to ulterior motives in retail settings : the moderating role of dual-identity versus sole-identity consumers
Main, Kelley J.; Guo, Wenxia; White, Katherine - In: Journal of retailing 95 (2019) 3, pp. 63-75
Persistent link: https://www.econbiz.de/10012130008
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Can two negatives make a positive? : social exclusion prevents carryover effects from deceptive advertising
Aghakhani, Hamed; Main, Kelley J. - In: Journal of retailing and consumer services 47 (2019), pp. 206-214
Persistent link: https://www.econbiz.de/10011995574