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What holds ethical consumers to a cosmetics brand : the body shop case

Chun, Rosa - In: Business & society 55 (2016) 4, pp. 528-549

Persistent link: https://www.econbiz.de/10011458653

Authenticity in horizontal marketing partnerships : a better measure of brand compatibility

Charlton, Aaron B.; Cornwell, T. Bettina - In: Journal of business research : JBR 100 (2019), pp. 279-298

Persistent link: https://www.econbiz.de/10012023803

Turning inside out : perceived internal branding in customer-firm relationship building

Kang, Doo Syen - In: The journal of services marketing 30 (2016) 4, pp. 462-475

Persistent link: https://www.econbiz.de/10011615500

A nonlinear approach to the congruence of perceived uncertainty and information sharing with suppliers : effects upon startup and established restaurants

Cho, Meehee; Bonn, Mark Andrew; Kang, Sora - In: International journal of hospitality management 58 (2016), pp. 82-94

Persistent link: https://www.econbiz.de/10011581396

Enhancing valuation: the impact of self-congruence with a brand on the endowment effect

Thomas, Veronica L.; Yeh, Marie; Jewell, Robert D. - In: Journal of behavioral and experimental economics 58 (2015), pp. 178-185

Persistent link: https://www.econbiz.de/10011566138

Names versus faces : examining spokesperson-based congruency effects in advertising

Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 62-81

Persistent link: https://www.econbiz.de/10010519631

CSR activities and consumer loyalty : the effect of the type of publicizing medium

Mercadé-Melé, Pere; Molinillo, Sebastian; … - In: Journal of business economics and management 19 (2018) 3, pp. 431-455

This research develops a model to predict the effect of advertising a socially responsible activity on perceived corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company-cause congruence, corporate credibility, altruism...

Persistent link: https://www.econbiz.de/10012174856

Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?

Santos, Manuel Alonso dos; Moreno, Ferran Calabuig; … - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 371-388

Persistent link: https://www.econbiz.de/10012168852

The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework

Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - 2018

Persistent link: https://www.econbiz.de/10012115811

Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships

Skard, Siv; Thorbjornsen, Helge - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1414-1439

Persistent link: https://www.econbiz.de/10011725692