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Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying; Wang, Yong; Wei, Joicey; Hao, Andy - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
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Experiential Approach to Consumer Decision Making
Phau, Ian - 2020
Persistent link: https://www.econbiz.de/10013042886
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Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
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Guest editorial: Little Emperors: the future of China's consumer market
Wang, Cheng Lu - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 95-97
Persistent link: https://www.econbiz.de/10003859934
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Special issue : The rising Chinese consumer
Wang, Cheng Lu (contributor) - 2008
Persistent link: https://www.econbiz.de/10003789901
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The Chinese little emperors : marketing to Chinese young consumers
Wang, Cheng Lu (contributor) - 2009
Persistent link: https://www.econbiz.de/10003859892
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Migration of Chinese consumption values : traditions, modernization, and cultural renaissance
Wang, Cheng Lu; Lin, Xiaohua - In: Journal of business ethics : JOBE 88 (2009), pp. 399-409
Persistent link: https://www.econbiz.de/10003958825
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The heterogeneity of Chinese consumer values : a dual structure explanation
Lin, Xiaohua; Wang, Cheng Lu - In: Cross cultural management : an international journal 17 (2010) 3, pp. 244-256
Persistent link: https://www.econbiz.de/10008647951
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Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin; An, Shenghui; Wang, Cheng Lu - In: Business, finance and economics of China, (pp. 167-173). 2010
Persistent link: https://www.econbiz.de/10009155592
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917