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Konsumentenverhalten
China
113
Theorie
71
Theory
65
Consumer behaviour
53
Firm performance
26
Humankapital
26
Unternehmenserfolg
26
Human capital
22
Economic growth
20
Lieferantenmanagement
20
Supplier relationship management
20
Wirtschaftswachstum
19
Customer satisfaction
17
USA
17
United States
17
Beziehungsmarketing
16
Brand management
16
Innovation
16
Markenführung
16
Marketingmanagement
16
Overlapping Generations
16
Relationship marketing
16
Brand image
14
Markenimage
14
Marketing management
14
Overlapping generations
14
Kundenzufriedenheit
13
Social network
13
Soziales Netzwerk
13
Family business
12
Lieferkette
12
Multinationales Unternehmen
12
Supply chain
12
Externer Effekt
11
KMU
11
Online retailing
11
Online-Handel
11
SME
11
Transnational corporation
11
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Article
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48
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4
Sammelwerk
4
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1
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English
51
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Wang, Cheng Lu
28
Wang, Yong Jian
13
Wang, Yong
7
Zhou, Liying
5
He, Jiaxun
4
Hernandez, Monica D.
4
Wang, Valerie Lynette
4
Barnes, Bradley R.
3
Chung, Henry F. L.
3
Guo, Chiquan
3
Li, Dongjin
3
Minor, Michael
3
Wei, Jie
3
Zhu, Ying
3
Lin, Xiaohua
2
Mao, Luke Lunhua
2
Wei, Joicey
2
Wu, Banggang
2
Wu, Ruijuan
2
An, Shenghui
1
Butt, Osama J.
1
Cai, Bofeng
1
Capon, Noel
1
Chan, Fong Yee
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chen, Jiuqi
1
Chen, Shuo
1
Chen, Xiang
1
Chen, Zhi
1
Connaughton, Daniel P.
1
Cruthirds, Kevin W.
1
Doss, Samuel K.
1
Fu, Guoqun
1
Gupta, Shivam
1
Hao, Andy
1
He, Jianxu
1
Ho, Mia Hsiao-Wen
1
Hong, Soonkwan
1
Huang, Heqing
1
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Journal of business research : JBR
7
International journal of consumer studies
4
European journal of marketing : EJM
3
International marketing review
3
The journal of consumer marketing
3
Asia Pacific journal of marketing and logistics
2
European Sport management quarterly : ESMQ
2
Journal of consumer behaviour : an international research review
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
Asia Pacific Journal of Marketing and Logistics Ser.
1
Business, finance and economics of China
1
Cross cultural management : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal for global business advancement : JGBA
1
Journal of Asian business
1
Journal of Internet and Digital Economics
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
51
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Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying
;
Wang, Yong
;
Wei, Joicey
;
Hao, Andy
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
Saved in:
2
Experiential Approach to Consumer Decision Making
Phau, Ian
-
2020
Persistent link: https://www.econbiz.de/10013042886
Saved in:
3
Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
Saved in:
4
Guest editorial: Little Emperors: the future of China's consumer market
Wang, Cheng Lu
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 95-97
Persistent link: https://www.econbiz.de/10003859934
Saved in:
5
Special issue : The rising Chinese consumer
Wang, Cheng Lu
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003789901
Saved in:
6
The Chinese little emperors : marketing to Chinese young consumers
Wang, Cheng Lu
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003859892
Saved in:
7
Migration of Chinese consumption values : traditions, modernization, and cultural renaissance
Wang, Cheng Lu
;
Lin, Xiaohua
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 399-409
Persistent link: https://www.econbiz.de/10003958825
Saved in:
8
The heterogeneity of Chinese consumer values : a dual structure explanation
Lin, Xiaohua
;
Wang, Cheng Lu
- In:
Cross cultural management : an international journal
17
(
2010
)
3
,
pp. 244-256
Persistent link: https://www.econbiz.de/10008647951
Saved in:
9
Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin
;
An, Shenghui
;
Wang, Cheng Lu
- In:
Business, finance and economics of China
,
(pp. 167-173)
.
2010
Persistent link: https://www.econbiz.de/10009155592
Saved in:
10
Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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