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Konsumentenverhalten
Consumer behaviour
18
Marketing theory
9
Marketingtheorie
9
Marketing
7
Fashion
6
History of economic thought
5
Marktforschung
5
Mode
5
Theorie
5
Theory
5
USA
5
macromarketing
5
Ökonomische Ideengeschichte
5
Bekleidungsindustrie
4
Brand management
4
Clothing industry
4
Globalization
4
Markenführung
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Market research
4
Sustainability
4
United States
4
Brand image
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Developing countries
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Entwicklungsländer
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Globalisierung
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Institutional economics
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Institutionenökonomik
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Markenimage
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Market economy
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Marktwirtschaft
3
Nachhaltigkeit
3
Postmodernism
3
Textile distribution
3
Textilhandel
3
Verbraucher
3
marketing
3
sustainability
3
Advertising
2
Armut
2
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English
18
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Firat, A. Fuat
13
Atik, Deniz
6
Dholakia, Nikhilesh
4
Ertekin, Zeynep Ozdamar
2
Felix, Reto
2
Askegaard, Søren
1
Bagozzi, Richard P.
1
Barretta, Paul G.
1
Cavusoglu, Lena
1
Chelekis, Jessica
1
Crockett, David
1
Dalli, Daniele
1
Darmody, Aron
1
DeBerry-Spence, Benet
1
Dholakia, Ruby R.
1
Downey, Hilary
1
Figueiredo, Bernardo
1
Ger, Güliz
1
Jafari, Aliakbar
1
Kaplan, Melike Demirbağ
1
Ozanne, Julie L.
1
Pettigrew, Simone
1
Saravade, Swapnil
1
Süerdem, Ahmet
1
Türkel, Selin
1
Uzunoğlu, Ebru
1
Vicdan, Handan
1
Vural, Beril Akıncı
1
Yildirim, Cansu
1
Yurdakul, Dicle
1
Zwick, Detlev
1
Østergaard, Per
1
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Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of macromarketing
2
Consumer research and policy series
1
Contemporary consumer culture theory
1
Corporate social responsibility and environmental management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Marketing theory
1
Working papers in marketing
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ECONIS (ZBW)
18
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1
Fashion creation and diffusion : the institution of marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
2
Fashion, consumer markets, and democratization
Atik, Deniz
;
Cavusoglu, Lena
;
Ertekin, Zeynep Ozdamar
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1135-1148
Persistent link: https://www.econbiz.de/10013413214
Saved in:
3
A strategic approach to CSR communication : examining the impact of brand familiarity on consumer responses
Türkel, Selin
;
Uzunoğlu, Ebru
;
Kaplan, Melike Demirbağ
; …
- In:
Corporate social responsibility and environmental management
23
(
2016
)
4
,
pp. 228-242
Persistent link: https://www.econbiz.de/10011600308
Saved in:
4
Philosophical and radical thought in marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
;
Bagozzi, Richard P.
-
1987
Persistent link: https://www.econbiz.de/10000734976
Saved in:
5
Perspectivism : a response to the philosophy of science debate in consumer research
Østergaard, Per
;
Firat, A. Fuat
-
1996
Persistent link: https://www.econbiz.de/10000954052
Saved in:
6
Developing markets? : understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)
Figueiredo, Bernardo
;
Chelekis, Jessica
; …
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 257-271
Persistent link: https://www.econbiz.de/10011286467
Saved in:
7
Conceptualizing a transformative research agenda
Crockett, David
;
Downey, Hilary
;
Firat, A. Fuat
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1171-1178
Persistent link: https://www.econbiz.de/10009756092
Saved in:
8
Consuming people : from political economy to theaters of consumption
Firat, A. Fuat
;
Dholakia, Nikhilesh
-
1998
Persistent link: https://www.econbiz.de/10000976979
Saved in:
9
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
10
Non-western contexts : the invisible half
Jafari, Aliakbar
;
Firat, A. Fuat
;
Süerdem, Ahmet
; …
- In:
Marketing theory
12
(
2012
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10009539219
Saved in:
1
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