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Customer engagement in service
Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Dalla … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
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An Indian customer surrounding 7P's of service marketing
Kushwaha, G. S.; Agrawal, Shiv Ratan - In: Journal of retailing and consumer services 22 (2015), pp. 85-95
Persistent link: https://www.econbiz.de/10010468494
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Predictors of customer loyalty in the Pakistani banking industry : a moderated-mediation study
Saleem, Muhammad Abid; Zahra, Sadaf; Ismail, Hina - In: The international journal of bank marketing : IJBM 34 (2016) 3, pp. 411-430
Persistent link: https://www.econbiz.de/10011593803
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Relative importance of service value by customer relationship stages : evidence from the Indian retail banking
Ponnam, Abhilash; Paul, Rik - In: The international journal of bank marketing : IJBM 35 (2017) 2, pp. 319-334
Persistent link: https://www.econbiz.de/10011707953
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A study on performance of telecom service market : case of Karnataka, India
Shukla, Sadhna; Roopa, T. N. - In: International journal of business excellence 15 (2018) 1, pp. 66-94
Persistent link: https://www.econbiz.de/10011954187
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What drives the customer of world's largest market to participate in value co-creation?
Bharti, Kumkum; Agrawal, Rajat; Sharma, Vinay - In: Marketing intelligence & planning 32 (2014) 4, pp. 413-435
Persistent link: https://www.econbiz.de/10010385851
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Strategic Marketing Issues in Emerging Markets
Adhikari, Atanu (ed.) - 2018
key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a … exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable … Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South …
Persistent link: https://www.econbiz.de/10012395863
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"How does customer perception of salespeople influence the relationship? A study in an emerging economy"
Arditto, Luis; Cambra-Fierro, Jesús J.; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238384
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The quest for consumer engagement via cause-related marketing : a mixed method study in an emerging economy
Akansha Singh; Pathak, Govind Swaroop - In: Journal of retailing and consumer services 55 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012269059
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Enhancing green loyalty towards apparel retail stores : a cross-generational analysis on an emerging market
Dabija, Dan Cristian - In: Journal of open innovation : technology, market, and … 4 (2018) 8, pp. 1-16
Faced with an array of scandals and challenges caused by environmental pollution and exploitation of workers, apparel retailers are often compelled to re-think their strategies in compliance with environmental governance, and to implement specific measures aimed at environmental protection and...
Persistent link: https://www.econbiz.de/10011879655