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Konsumentenverhalten
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54
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ECONIS (ZBW)
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Pay-what-you-want versus pick-your price : the interplay between participative pricing strategies and consumer's need for cognition
Rathore, Himanshu
;
Jakhar, Suresh Kumar
;
Kumar, Satish
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 73-84
Persistent link: https://www.econbiz.de/10013168031
Saved in:
2
Psychological determinants of retirement financial planning behavior
Tomar, Sweta
;
Baker, H. Kent
;
Kumar, Satish
;
Hoffmann, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 432-449
Persistent link: https://www.econbiz.de/10012590267
Saved in:
3
Consumer's risk relieving strategy towards branded food outbreak : the case of Maggie noodles in India
Moovendhan, V.
;
Kumar, Satish
;
Mayank, Kothari
- In:
International journal of Indian culture and business …
18
(
2019
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10012110537
Saved in:
4
Revisiting a model of customer engagement cycle : a systematic review
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
;
Kumar, Satish
- In:
The service industries journal
43
(
2023
)
9/10
,
pp. 579-617
Persistent link: https://www.econbiz.de/10014321614
Saved in:
5
Does financial fragility affect consumer well-being? : evidence from COVID-19 and the United States
Baker, H. Kent
;
Goyal, Kirti
;
Kumar, Satish
;
Gupta, Prashant
- In:
Global business and organizational excellence : GBOE
42
(
2023
)
6
,
pp. 101-119
Persistent link: https://www.econbiz.de/10014324999
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6
MCDM method for evaluating and ranking the online shopping websites based on a novel distance measure under intuitionistic fuzzy environment
Rani, Vanita
;
Kumar, Satish
- In:
Operations research forum
4
(
2023
)
4
,
pp. 1-34
Persistent link: https://www.econbiz.de/10014388653
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7
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
8
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
9
Consumer adoption of green hotels : understanding the role of value, innovation, and involvement
Kamboj, Shampy
;
Matharu, Manita
;
Lim, Weng Marc
;
Ali, Faizan
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 819-849
Persistent link: https://www.econbiz.de/10013357140
Saved in:
10
A story to sell : the influence of storytelling on consumers' purchasing behavior
Oliveira Júnior, João Ricardo de
;
Coelho, Ricardo …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 239-261
Persistent link: https://www.econbiz.de/10014290508
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