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Konsumentenverhalten
Consumer behaviour
50
Advertising
49
Werbung
49
Theorie
46
Deutschland
44
Theory
43
Germany
39
Meta-analysis
37
Meta-Analyse
34
Marketing
31
Marketingmanagement
31
Marktforschung
31
Advertising effects
30
Marketing management
30
Werbewirkung
30
Market research
27
Betriebswirtschaftslehre
22
Business economics
20
Marketing theory
20
Marketingtheorie
20
Bibliometrie
14
Bibliometrics
13
Empirical method
13
Empirische Methode
13
Corporate planning
11
Unternehmensplanung
11
Gender
10
Geschlecht
10
Scientific method
10
Wissenschaftliche Methode
10
Humor
9
Markenimage
9
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Relationship marketing
8
Brand image
7
Internet marketing
7
Online-Marketing
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Article
38
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35
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35
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4
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4
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4
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4
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3
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3
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3
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3
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2
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2
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1
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Language
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English
39
German
12
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Eisend, Martin
41
Kuß, Alfred
12
Schuchert-Güler, Pakize
4
Tomczak, Torsten
4
Hermann, Erik
3
Hudders, Liselot
3
Rosengren, Sara
3
Rößner, Anna
3
Apaolaza, Vanessa
2
Cauberghe, Verolien
2
Hartmann, Patrick
2
Mandler, Timo
2
Möller, Jana
2
Pick, Doreén
2
Tarrahi, Farid
2
Arslanagic-Kalajdzic, Maja
1
Bartsch, Fabian
1
Bergkvist, Lars
1
Biswas, Dipayan
1
Borges, Adilson
1
Dahlén, Micael
1
Davvetas, Vasileios
1
De Meulenaer, Sarah
1
Dens, Nathalie
1
Desveaud, Kathleen
1
Diamantopoulos, Adamantios
1
Fell, Anja
1
Grewal, Dhruv
1
Gvili, Yaniv
1
Heidig, Wibke
1
Jacoby, Jacob
1
Jochims, Bruna
1
Jäger, Tilmann
1
Karpinska-Krakowiak, Malgorzata
1
Kämmerer, Maren
1
Langer, Alexandra
1
López, Cristina M.
1
Lütters, Holger
1
Mau, Gunnar
1
Mazursky, David
1
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Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
ICORIA <16., 2017, Gent>
1
Springer Fachmedien Wiesbaden
1
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Grundwissen der Ökonomik / Betriebswirtschaftslehre
4
Journal of advertising
4
Journal of international marketing
4
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Psychology & marketing
3
European Advertising Academy
2
International journal of advertising : the review of marketing communications
2
Journal of current issues and research in advertising : JCIRA
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Advances in advertising research
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of retailing
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Kurswechsel Richtung Kunde : die Praxis der Kundenorientierung
1
Legends in consumer behavior
1
Marketing Management
1
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
1
Research
1
Springer eBook Collection
1
SpringerLink / Bücher
1
UTB
1
UTB / Betriebswirtschaftslehre
1
UTB für Wissenschaft
1
Uni-Taschenbücher / Betriebswirtschaftslehre
1
Wirtschaftspsychologie
1
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ECONIS (ZBW)
50
USB Cologne (EcoSocSci)
1
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Zu viel des Guten? : zum Einfluss der Anzahl von Ökolabels auf die Konsumentenverwirrtheit
Langer, Alexandra
;
Eisend, Martin
;
Kuß, Alfred
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10003644625
Saved in:
2
Konsum und Konsumklima
Kuß, Alfred
;
Eisend, Martin
-
2007
Persistent link: https://www.econbiz.de/10003433104
Saved in:
3
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
4
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
5
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
6
Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327
Saved in:
7
The moderating influence of involvement on two-sided advertising effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10009778565
Saved in:
8
A cross-cultural generalizability study of consumers' acceptance of product placements in movies
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10003862201
Saved in:
9
Morality effects and consumer responses to counterfeit and pirated products : a meta-analysis
Eisend, Martin
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 301-323
Persistent link: https://www.econbiz.de/10011988969
Saved in:
10
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
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