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Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana; Bhattacharya, Sonali - In: International journal of electronic marketing and … 12 (2021) 4, pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
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Leveraging experienced consumers to attract new consumers : an equilibrium analysis of displaying deal sales by daily deal websites
Subramanian, Upender; Rao, Ram C. - In: Management science : journal of the Institute for … 62 (2016) 12, pp. 3555-3575
Persistent link: https://www.econbiz.de/10011626401
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Consumers' multifaceted deal knowledge in a grocery retail setting
Boutrup Jensen, Briger; Bech-Larsen, Tino - In: The international review of retail, distribution and … 27 (2017) 1, pp. 61-77
Persistent link: https://www.econbiz.de/10011703179
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Let's make a "deal" : how deal collectives coproduce unintended value from sales promotions
Campbell, Colin L.; Schau, Hope Jensen - In: Journal of marketing 83 (2019) 6, pp. 43-60
Persistent link: https://www.econbiz.de/10012176260
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Content that engages your customers : the role of brand congruity and promotions in social media
Montaguti, Elisa; Valentini, Sara; Vecchioni, Federica - In: Journal of interactive marketing 58 (2023) 1, pp. 16-33
Persistent link: https://www.econbiz.de/10014228862
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Pricing and product positioning with relative consumer preferences
Inderst, Roman; Martin, Obradovits - 2022
Persistent link: https://www.econbiz.de/10012802964
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Why do stores double coupons?
Allen, Beth Elaine - 1991 - Rev
Persistent link: https://www.econbiz.de/10000813069
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The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.; Gupta, Sunil; Lehmann, Donald R. - 1996
Persistent link: https://www.econbiz.de/10000959103
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The temporal and spatial dimensions of price search : insights from matching household survey and purchase data
Gauri, Dinesh K.; Sudhir, K.; Talukdar, Debabrata - In: Journal of marketing research : JMR 45 (2008) 2, pp. 226-240
Persistent link: https://www.econbiz.de/10003713033
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Effect of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718953