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A literature review of consumer-based brand scales
Zarantonello, Lia - In: Handbook on brand and experience management, (pp. 188-218). 2008
Persistent link: https://www.econbiz.de/10003789040
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Advancing the country image construct from a public relations perspective : from model to measurement
Buhmann, Alexander; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 1, pp. 62-80
Persistent link: https://www.econbiz.de/10010531081
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The use of electrodermal activity (EDA) measurement to understand consumer emotions : a literature review and a call for action
Caruelle, Delphine; Gustafsson, Anders; Shams, Poja; … - In: Journal of business research : JBR 104 (2019), pp. 146-160
Persistent link: https://www.econbiz.de/10012104948
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To recommend or not recommend is the question : does NPS predict word-of-mouth?
Schlosser, Ann - In: International journal of market research 66 (2024) 2/3, pp. 199-215
Persistent link: https://www.econbiz.de/10014584463
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Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.; Sarstedt, Marko; Menidjel, Choukri; … - In: Psychology & marketing 40 (2023) 6, pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
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Understanding individual adoption of mobile instant messaging : a multiple perspectives approach
Yoon, Cheolho; Jeong, Changyun; Rolland, Erik - In: Information technology and management 16 (2015) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10011287156
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Imaginal and emotional experiences in pleasure-oriented IT usage : a hedonic consumption perspective
Wu, Jiming; Holsapple, Clyde W. - In: Information & management : the internat. journal of … 51 (2014) 1, pp. 80-92
Persistent link: https://www.econbiz.de/10010259647
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Understanding the adoption and usage of mobile payment servces by using TAM3
Jaradat, Mohammed-Issa Riad Mousa; Al-Mashaqba, … - In: International journal of business information systems : … 16 (2014) 3, pp. 271-296
Persistent link: https://www.econbiz.de/10010478201
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A cognitive-affective model of perceived user satisfaction (CAMPUS) : the complementary effects and interdependence of usability and aesthetics in IS design
Coursaris, Constantinos K.; Osch, Wietske van - In: Information & management : the internat. journal of … 53 (2016) 2, pp. 252-264
Persistent link: https://www.econbiz.de/10011448496
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Exploring the intention to continue using social networking sites : the case of Facebook
Chang, Chia-Chin; Hung, Shiu-Wan; Cheng, Min-Jhih; Wu, … - In: Technological forecasting & social change : an … 95 (2015), pp. 48-56
Persistent link: https://www.econbiz.de/10011474519