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A review and analysis of literature on netnography research

Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196

Persistent link: https://www.econbiz.de/10011542615

Mapping the socially responsible consumption gap research : review and future research agenda

Falcão, Diana; Roseira, Catarina - In: International journal of consumer studies 46 (2022) 5, pp. 1718-1760

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Sonic branding : a consumer-oriented literature review

Gustafsson, Clara - In: The journal of brand management : an international journal 22 (2015) 1, pp. 20-37

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Beyond the fad : a critical review of consumer fashion involvement

Naderi, Iman - In: International journal of consumer studies 37 (2013) 1, pp. 84-104

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The influence of customer satisfaction on customer price behavior : literature review and identification of research gaps

Roth, Stefan; Bösener, Kathrin - In: Management review quarterly : systematic literature … 65 (2015) 1, pp. 1-33

Because price is a key element in the profit equation of every firm, it is essential to analyze the mechanisms of customer price behavior (CPB) and its determinants. The concept of customer satisfaction (CS) as one of these determinants has frequently been analyzed in the recent academic...

Persistent link: https://www.econbiz.de/10010477543

Consumer-brand identification : a social identity based review and research directions

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Mobile banking : insights on its increasing relevance and most common drivers of adoption

Ha, Kyung-hun; Canedoli, Andrea; Baur, Aaron W.; Bick, … - In: Electronic markets : the international journal on … 22 (2012) 4, pp. 217-227

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Consumer perspective on CSR literature review and future research agenda

Fatma, Mobin; Rahman, Zillur - In: Management research review 38 (2015) 2, pp. 195-216

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Review of cross-border e-commerce and directions for future research

Hazarika, Bidyut B.; Mousavi, Reza - In: Journal of global information management 30 (2022) 2, pp. 1-18

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Trajectory and research opportunities on consumer brand engagement in social networking sites

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