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Brand management
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European journal of marketing
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International journal of e-business research : an official publication of the Information Resources Management Association
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Marketing and mobile financial services : a global perspective on digital banking consumer behaviour
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Antecedents and consequences of destination brand love : a case study from Finnish Lapland
Aro, Kaisa
;
Suomi, Kati
;
Saraniemi, Saila
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 71-81
Persistent link: https://www.econbiz.de/10011841825
Saved in:
2
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
3
Engaging non-active consumers to use mobile financial services : a developed country perspective
Komulainen, Hanna
;
Saraniemi, Saila
;
Ulkuniemi, Pauliina
- In:
Marketing and mobile financial services : a global …
,
(pp. 27-49)
.
2019
Persistent link: https://www.econbiz.de/10012003442
Saved in:
4
FinTechs as service innovators : understanding the service innovation stack
Riikkinen, Mikko
;
Saraniemi, Saila
;
Still, Kaisa
- In:
International journal of e-business research : an …
15
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011996841
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