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The value of "bespoke" : demand learning, preference learning, and customer behavior
Huang, Tingliang; Liang, Chao; Wang, Jingqi - In: Management science : journal of the Institute for … 64 (2018) 7, pp. 3129-3145
Persistent link: https://www.econbiz.de/10011899725
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Can strategic customer behavior speed up product innovation?
Liang, Chao; Çakanyildirim, Metin; Sethi, Suresh P. - In: Production and operations management : the flagship … 27 (2018) 8, pp. 1516-1533
Persistent link: https://www.econbiz.de/10011969963
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Does mood affect the efficiency of credit approval? : evidence from online peer-to-peer lending
Li, Yan; Sheng, Sisi - In: Frontiers of business research in China : selected … 10 (2016) 3, pp. 470-506
Persistent link: https://www.econbiz.de/10011848554
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Research on book shopping website interface based on the eye tracker
Li, Hongxia; Che, Dandan; Yuan, Xiaofang; Li, Yan - In: International journal of information technology and … 17 (2018) 3, pp. 197-216
Persistent link: https://www.econbiz.de/10011896623
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Consumer evaluation of technology-based vertical brand extension
He, Hongwei; Li, Yan - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1366-1383
Persistent link: https://www.econbiz.de/10008661723
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CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei; Li, Yan - In: Journal of business ethics : JOBE 100 (2011) 4, pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
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Animosity and willingness to buy foreign products : moderating factors in decision-making of Chinese consumers
Wang, Weiyue; He, Hongwei; Li, Yan - In: Asia Pacific business review 19 (2013) 1, pp. 32-52
Persistent link: https://www.econbiz.de/10009717923
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Impact of folate biofortified food supplement on rural women's health and willingness-to-pay : a study based on a connected randomized controlled trial : Becker-DeGroot-Marschak ex...
Liao, Fen; Li, Yan; Qing, Ping; Feng, Jie; Wang, Anxu; … - In: Agribusiness : an international journal 39 (2023), pp. 1458-1477
Persistent link: https://www.econbiz.de/10014474735
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Service quality, perceived value, and citizens' continuous-use intention regarding e-government : empirical evidence from China
Li, Yan; Shang, Huping - In: Information & management : the internat. journal of … 57 (2020) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10012249146
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Underlying emotional mechanisms of routine m-health use in chronically Ill patients
Li, Yan; Zhang, Xiaofei; Guo, Xitong; Wang, Liuan - In: IEEE transactions on engineering management : EM 69 (2022) 6,1, pp. 2658-2669
Persistent link: https://www.econbiz.de/10013540342