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Investing in network strength, consumer expectations, and the mode of competition
Koska, Onur A. - 2022
Persistent link: https://www.econbiz.de/10013545678
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Why leading consumer product companies develop proactive chemical management strategies
Scruggs, Caroline E.; Van Buren, Harry J. - In: Business & society 55 (2016) 5, pp. 635-675
Persistent link: https://www.econbiz.de/10011490813
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The integration of corporate social responsibility and marketing concepts as a business strategy : evidence from SEM-based multivariate and Toda-Yamamoto causality models
Štreimikienė, Dalia; Ahmed, Rizwan Raheem - In: Oeconomia Copernicana 12 (2021) 1, pp. 125-157
Persistent link: https://www.econbiz.de/10012615952
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Corporate social responsibility : authenticity and its impact on consumer behaviour - a multiple regression analysis as a contribution to innovation management
Sitter, Marie; Szillat, Patrick - In: Systemic knowledge management and social challenges, (pp. 43-75). 2023
Persistent link: https://www.econbiz.de/10014468947
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Strategic marketing : a business response to consumerism
Robertson, Andrew - 1978
Persistent link: https://www.econbiz.de/10000049888
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Corporate social responsibility implementation : comparison of large not-for-profit and for-profit companies
Smith, Alan D. - In: International journal of accounting and information … 19 (2011) 3, pp. 231-246
Persistent link: https://www.econbiz.de/10009381042
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Developing an effective strategic mix of corporate philanthrophy
Kim, Namin; Cho, EuiSik; Kim, Youngchan; Lee, Moonkyu - In: The service industries journal 31 (2011) 7/8, pp. 1049-1062
Persistent link: https://www.econbiz.de/10009154420
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Consumer social responses to CSR initiatives versus corporate abilities
Feldman, Percy Marquina; Vasquez-Parraga, Arturo Z. - In: The journal of consumer marketing 30 (2013) 2, pp. 100-111
Persistent link: https://www.econbiz.de/10009747208
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Investor reactions to socially responsible investment
Martí Ballester, Carmen Pilar - In: Management decision : MD 53 (2015) 3, pp. 571-604
Persistent link: https://www.econbiz.de/10011291424
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Endogenous Consumers’ Preferences as Drivers of Corporate Social Responsibility : Redefining Firm’s Strategy
Barboza, Gustavo A. - 2016
In this paper I construct a model where consumers' preferences become endogenous to the firm strategic behavior. Particularly, I pay attention to the case where negative externalities in production create opportunities for firms to develop a Corporate Social Responsible strategic move, as a...
Persistent link: https://www.econbiz.de/10013000031