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B2B market segmentation : a sy...
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Konsumentenverhalten
Denmark
16
Dänemark
12
B-to-B-Marketing
9
Business-to-business marketing
9
Innovation
8
Lieferantenmanagement
8
Supplier relationship management
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Bibliometrie
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Market segmentation
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Organizational change
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Consumer behaviour
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Marktsegmentierung
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Organisatorischer Wandel
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Unternehmensnetzwerk
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B2B marketing
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Beschaffung
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KMU
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Lean management
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Lean production
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Mora Cortez, Roberto
3
Freytag, Per V.
2
Johnston, Wesley J.
2
Ayala, Cesar
1
Garner, Benjamin
1
Gopalakrishna, Srinath
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Grünbaum, Niels. N.
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Ingstrup, Mads Bruun
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Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of customer behaviour
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ECONIS (ZBW)
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Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto
;
Freytag, Per V.
;
Ingstrup, Mads Bruun
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
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2
The outstanding supplier : buyers' perception of good supplier performance
Freytag, Per V.
;
Grünbaum, Niels. N.
- In:
Journal of customer behaviour
7
(
2008
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10003721698
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3
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
4
Utilizing text-mining to explore consumer happiness within tourism destinations
Garner, Benjamin
;
Thornton, Corliss
;
Pawluk, Anita Luo
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1366-1377
Persistent link: https://www.econbiz.de/10013194376
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