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Role of electronic word of mouth on purchase intention
Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz - In: International journal of business information systems : … 30 (2019) 4, pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
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The effect of eWOM communication on brand image and purchase intention towards lifestyle products in India
Kala, Devkant; Chaubey, D. S. - In: International journal of services, economics and management 9 (2018) 2, pp. 143-157
Persistent link: https://www.econbiz.de/10011989224
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Electronic word-of-mouth impacts on consumer behavior : exploratory and experimental studies
Sandes, Fabio Shimabukuro; Urdan, André Torres - In: Journal of international consumer marketing 25 (2013) 3, pp. 181-197
Persistent link: https://www.econbiz.de/10009761423
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Investigating the mediating effect of eWOM while exploring a higher education institutions
Kaushal, Deepak; Anuj - In: International journal of business innovation and … 28 (2022) 2, pp. 205-226
Persistent link: https://www.econbiz.de/10013253170
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Relation between electronic word of mouth and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak; Mishra, Amar Kumar; Bisht, Swati - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
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Brand desire : scale development and empirical examination
Joshi, Richa; Yadav, Rajan - In: Journal of Asia Pacific business 21 (2020) 3, pp. 169-184
Persistent link: https://www.econbiz.de/10012258223
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The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa
Beneke, Justin; Sousa, Simona de; Mbuyu, Marcelle; … - In: The international review of retail, distribution and … 26 (2016) 2, pp. 154-170
Persistent link: https://www.econbiz.de/10011648625
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Antecedents of word-of-mouth communication and purchase intention on Facebook
Anastasiei, Bogdan; Chiosa, Ana Raluca - In: Journal of marketing and consumer behaviour in emerging … (2018) 2, pp. 33-45
study aims to make a step further in understanding consumer engagement in electronic word of mouth (eWOM) on Facebook and … as a source of information about products and services are top eWOM providers. A brand that seeks to build authority on … Facebook should look for eWOM providers, convert them into fans and "feed" them with attention-grabbing information that is …
Persistent link: https://www.econbiz.de/10012119676
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eWOM, eReferral and gender in the virtual community
Abubakar, Abubakar Mohammed; Ilkan, Mustafa; Sahin, Pinar - In: Marketing intelligence & planning 34 (2016) 5, pp. 692-710
Persistent link: https://www.econbiz.de/10011534928
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Social eWOM : does it affect the brand attitude and purchase intention of brands?
Kudeshia, Chetna; Kumar, Amresh - In: Management research review 40 (2017) 3, pp. 310-330
Persistent link: https://www.econbiz.de/10011704389