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Konsumentenverhalten
Kulturelle Identität
6,070
Cultural identity
5,517
Interkulturelles Management
5,476
Cross-cultural management
4,761
Sampling
4,654
Stichprobenerhebung
4,654
Theorie
2,637
Theory
2,611
Filmwirtschaft
2,292
Film industry
2,202
Multinationales Unternehmen
1,620
USA
1,508
Transnational corporation
1,484
Unternehmenskultur
1,430
Deutschland
1,416
Welt
1,393
World
1,380
Corporate culture
1,368
United States
1,318
Culture
1,305
Consumer behaviour
1,229
Germany
1,197
Kultur
1,180
Schätztheorie
1,100
Estimation theory
1,099
National culture
1,066
Nationalkultur
1,064
China
1,057
Globalisierung
686
Interkulturelle Beziehungen
669
Cross-cultural relations
666
Vergleich
644
Globalization
643
Comparison
638
Interkulturelle Kompetenz
606
Cross-cultural competence
605
Schätzung
572
Soziale Werte
572
Social values
571
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Undetermined
499
Free
171
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Article
969
Book / Working Paper
263
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Article in journal
889
Aufsatz in Zeitschrift
889
Aufsatz im Buch
82
Book section
82
Graue Literatur
57
Non-commercial literature
57
Working Paper
49
Arbeitspapier
47
Collection of articles of several authors
36
Sammelwerk
36
Hochschulschrift
31
Aufsatzsammlung
23
Thesis
21
Reprint
8
Konferenzschrift
6
Lehrbuch
6
Textbook
6
Conference proceedings
4
Collection of articles written by one author
3
Conference paper
3
Handbook
3
Handbuch
3
Konferenzbeitrag
3
Sammlung
3
Case study
2
Fallstudie
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
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English
1,190
German
37
French
4
Polish
1
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1
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Cleveland, Mark
18
Laroche, Michel
15
Epstein, Gil S.
13
Mooij, Marieke K. de
12
Belk, Russell W.
10
Sharma, Piyush
9
Abdulloev, Ilhom
8
Demangeot, Catherine
8
Gang, Ira N.
8
Seo, Yuri
7
Bartikowski, Boris
6
Fam, Kim Shyan
6
Papadopoulos, Nicolas G.
6
Teng, Lefa
6
Broeder, Peter
5
Cui, Charles Chi
5
Dens, Nathalie
5
Hennig-Thurau, Thorsten
5
Kipnis, Eva
5
Manrai, Ajay K.
5
Moon, Sangkil
5
Torelli, Carlos J.
5
Aaker, Jennifer
4
Askegaard, Søren
4
Barrio-García, Salvador del
4
Chiu, Chi-yue
4
Collins, Alan
4
Das, Manish
4
Eckhardt, Giana M.
4
Eliashberg, Jehoshua
4
Gelbrich, Katja
4
Jamal, Ahmad
4
Keh, Hean Tat
4
Kim, Seongseop
4
Kjeldgaard, Dannie
4
Moretti, Enrico
4
Ng, Sharon
4
Peñaloza, Lisa
4
Sobh, Rana
4
Visconti, Luca M.
4
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National Bureau of Economic Research
5
Carl Ueberreuter Verlag
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Frankreich / Département de la politique des publics
1
Josef Eul Verlag GmbH
1
Kassel University Press GmbH
1
Russell Sage Foundation
1
Springer Fachmedien Wiesbaden
1
Taylor and Francis.
1
Technische Universität Clausthal
1
University of Chicago / Graduate School of Business / Department of Economics
1
Universität zu Köln
1
Vereinigung von Afrikanisten in Deutschland
1
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Journal of business research : JBR
71
Journal of international consumer marketing
50
International marketing review
24
Journal of international marketing
23
Journal of retailing and consumer services
19
Journal of global marketing
18
Asia Pacific journal of marketing and logistics
17
Psychology & marketing
17
Journal of travel and tourism marketing
14
International journal of consumer studies
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing theory
12
Journal of promotion management : JPM
11
Global consumer behavior
10
International journal of hospitality management
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
European journal of marketing : EJM
9
Journal of marketing management : MM
9
The journal of consumer marketing
9
Australasian marketing journal
8
Journal of consumer behaviour : an international research review
8
Journal of cultural economics
8
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
The journal of brand management : an international journal
8
Marketing letters : a journal of research in marketing
7
Research in consumer behavior
7
Applied economics letters
6
Cross-cultural and critical perspectives on brands
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of arts management
6
International journal of market research
6
Journal of fashion marketing and management
6
Qualitative market research : an international journal
6
Young consumers : insight and ideas for responsible marketers
6
International journal of business and globalisation : IJBG
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Islamic marketing : JIMA
5
Journal of euromarketing
5
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ECONIS (ZBW)
1,229
EconStor
3
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1
Cross-cultural differences in movie selection : decision-making of German, U.S., and Singaporean media users for video-on-demand movies
Dogruel, Leyla
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10011917526
Saved in:
2
Advertising in the environment of movies : a literature study
Ádám, Horváth
;
Balázs, Gyenge
- In:
SocioEconomic challenges : SEC
3
(
2019
)
3
,
pp. 40-46
Persistent link: https://www.econbiz.de/10012115165
Saved in:
3
Online movie ratings : a cross-cultural, emerging Asian markets perspective
Keh, Hean Tat
;
Ji, Wenbo
;
Wang, Xia
;
Sy-Changco, Joseph A.
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 366-388
Persistent link: https://www.econbiz.de/10011342722
Saved in:
4
Independent cinema in the digital age : is digital transformation the only way to survival?
Sadlowska, Karolina Maria
;
Karlsson, Paula Sonja
; …
- In:
Economic and business review : EBR
21
(
2019
)
3
,
pp. 411-438
Persistent link: https://www.econbiz.de/10012268567
Saved in:
5
Bayesian information transmission and stable distributions : motion picture revenues at the Australian box office
McKenzie, Jordi
- In:
The economic record : er
84
(
2008
),
pp. 338-353
Persistent link: https://www.econbiz.de/10003759034
Saved in:
6
Special issue: Marketing movies
Pritzker, Steven R.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003859356
Saved in:
7
Revenue management in the context of movie theaters : is it fair?
Choi, Choongbeom
;
Jeong, Miyoung
;
Mattila, Anna S.
- In:
Journal of revenue and pricing management
14
(
2015
)
2
,
pp. 72-83
Persistent link: https://www.econbiz.de/10011309183
Saved in:
8
Changing patterns of foreign movie imports, tastes, and consumption in Australia
Park, Sora
- In:
Journal of cultural economics
39
(
2015
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10011332885
Saved in:
9
The adoption of social networking technologies in cinema releases
Westland, James Christopher
- In:
Information technology and management
13
(
2012
)
3
,
pp. 167-181
Persistent link: https://www.econbiz.de/10009619198
Saved in:
10
It’s not the economy, stupid! External effects on the supply and demand of cinema entertainment
Rimscha, M. Bjørn von
- In:
Journal of cultural economics
37
(
2013
)
4
,
pp. 433-455
Persistent link: https://www.econbiz.de/10010228888
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