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Konsumentenverhalten
Consumer behaviour
15
Cause-Related Marketing
12
Cause-related marketing
12
India
12
Indien
12
Beziehungsmarketing
10
Relationship marketing
10
Fundraising
6
Marketing management
5
Marketingmanagement
5
Advertising effects
3
Brand image
3
Brand management
3
CRM participation intention
3
Internet marketing
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Markenimage
3
Online-Marketing
3
Social Web
3
Social web
3
Werbewirkung
3
Auslandsinvestition
2
CRM
2
Cause involvement
2
Einzelhandel
2
Facebook
2
Foreign investment
2
Retail trade
2
Skepticism
2
cause scope
2
cause-related marketing
2
Advertising
1
Arbeitsmobilität
1
Arbeitsverhalten
1
Arbeitszufriedenheit
1
Attitude toward brand
1
Awareness
1
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Article
14
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14
Arbeitspapier
1
Graue Literatur
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English
15
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Thomas, Sujo
15
Bhatt, Viral
5
Kureshi, Sonal
5
Patel, Ritesh
4
Trivedi, Twinkle
2
Agarwal, Dhruv
1
Bhatt, Vivek
1
Gokhale, Srikant
1
Jadeja, Ashwin
1
Pandey, Sudhir
1
Patel, Ritesh Jayantibhai
1
Shreevastava, Richa
1
Sinha, Piyush Kumar
1
Suggala, Susmita
1
Suryavanshi, A. K. S.
1
Vaghela, Krishnaba
1
Yagnik, Arpan
1
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International review on public and non-profit marketing
3
International journal of business competition and growth : IJBCG
2
Journal of nonprofit & public sector marketing
2
International journal of Indian culture and business management
1
International journal of business information systems : IJBIS
1
International journal of emerging markets
1
Journal of marketing communications
1
Journal of philanthropy and marketing
1
Society and business review
1
South Asian journal of management : SAJM
1
Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
15
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15
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1
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
2
Investigating interactive marketing technologies : adoption of augmented/virtual reality in the Indian context
Thomas, Sujo
- In:
International journal of business competition and …
7
(
2021
)
3
,
pp. 214-230
Persistent link: https://www.econbiz.de/10012596143
Saved in:
3
Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
Saved in:
4
Development of modern retailing in India : it’s impacts on distribution and procurement networks and changing consumption pattern
Sinha, Piyush Kumar
;
Gokhale, Srikant
;
Thomas, Sujo
-
2012
Persistent link: https://www.econbiz.de/10009699752
Saved in:
5
Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo
;
Kureshi, Sonal
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
Saved in:
6
Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
7
A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Kureshi, Sonal
;
Thomas, Sujo
- In:
South Asian journal of management : SAJM
23
(
2016
)
2
,
pp. 109-130
Persistent link: https://www.econbiz.de/10011567418
Saved in:
8
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
9
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
10
Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian context
Thomas, Sujo
;
Suggala, Susmita
;
Agarwal, Dhruv
- In:
International journal of business competition and …
8
(
2022
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014234352
Saved in:
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