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Konsumentenverhalten
Consumer behaviour
42
Spain
23
Spanien
20
Social Web
18
Social web
18
Customer satisfaction
17
Internet marketing
16
Online-Marketing
16
Beziehungsmarketing
13
Relationship marketing
13
Kundenzufriedenheit
12
Brand management
11
Markenführung
10
Viral marketing
10
Virales Marketing
10
Advertising effects
9
Tourism marketing
9
Tourismusmarketing
9
Werbewirkung
9
Brand image
8
Corporate social responsibility
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Online retailing
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Online-Handel
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Holiday behaviour
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Markenimage
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Dienstleistungsqualität
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E-commerce
6
Electronic Commerce
6
Emotion
6
Marketing management
6
Marketingmanagement
6
Service quality
6
Virtual reality
6
Virtuelle Realität
6
Confidence
5
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Article
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35
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3
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3
Arbeitspapier
1
Conference paper
1
Graue Literatur
1
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1
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1
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Language
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English
37
Spanish
3
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Bigné Alcañiz, J. Enrique
26
Ruiz Mafe, Carla
20
Sanz Blas, Silvia
10
Badenes-Rocha, Alberto
3
Cervera-Taulet, Amparo
3
Currás-Pérez, Rafael
3
Pérez-Cabañero, Carmen
3
Simonetti, Aline
3
Aldas-Manzano, Joaquín
2
Alvarado-Herrera, Alejandro
2
Caplliure, Eva-María
2
Chatzipanagiotou, Kalliopi
2
Curras-Perez, Rafael
2
Miquel, María-José
2
Schlesinger, Walesska
2
Alcañiz, Mariano
1
Andreu, Luisa
1
Ausin-Azofra, Jose Manuel
1
Ballester, Estefania
1
Boluda, Inés Küster
1
Broz-Lofiego, Adrian
1
Casado-Aranda, Luis-Alberto
1
Currás-Péréz, Rafael
1
García, Christian Damián
1
Guixeres, Jaime
1
Hernández Ortega, Blanca
1
Hernández-Fernández, Asunción
1
Jung, Timothy
1
Kakaria, Shobhit
1
Llinares, Carmen
1
Marchuet, Daniel
1
Martí Parreño, José
1
Martí-Parreño, Jose
1
Martínez-Molés, Víctor
1
Martínez-Navarro, Jesús
1
Marín-Morales, Javier
1
Maturana, Patricio
1
Newman, Karin
1
Peris, Salvador M.
1
Pieters, Rik
1
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IGI Global
1
Instituto Valenciano de Investigaciones Económicas
1
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Journal of business research : JBR
5
Psychology & marketing
4
International journal of contemporary hospitality management
3
European research on management and business economics
2
Información comercial española : ICE : revista de economía
2
Journal of air transport management
2
Journal of business ethics : JOBE
2
Business research quarterly : BRQ
1
Global business perspectives
1
Global consumer behavior
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of electronic commerce research : JECR
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
La imagen exterior de España
1
Management decision
1
Marketing intelligence & planning
1
Mobile and ubiquitous commerce : advanced E-business methods
1
Mobile electronic commerce : foundations, development, and applications
1
The Cornell hospitality quarterly
1
The service industries journal
1
Tourism management perspectives : TMP
1
Working papers / Instituto Valenciano de Investigaciones Económicas
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ECONIS (ZBW)
40
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1
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
Saved in:
2
How motivation, opportunity and ability can drive online airline ticket purchases
Bigné Alcañiz, J. Enrique
;
Hernández Ortega, Blanca
; …
- In:
Journal of air transport management
16
(
2010
)
6
,
pp. 346-349
Persistent link: https://www.econbiz.de/10008658874
Saved in:
3
Cause-related marketing influence on consumer responses : the moderating effect of cause-brand fit
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 265-283
Persistent link: https://www.econbiz.de/10009627463
Saved in:
4
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
5
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
6
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
7
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
8
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
9
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
10
Buying private label in durables : gender and other psychological variables
Miquel, María-José
;
Caplliure, Eva-María
;
Pérez, Carmen
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 349-357
Persistent link: https://www.econbiz.de/10011629449
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