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Is satisfaction a necessary and sufficient condition to avoid switching? : the moderating role of service type

Sánchez, Isabel; Curras-Perez, Rafael - In: European journal of management and business economics : … 29 (2020) 1, pp. 54-83

Purpose The purpose of this paper is to study the drivers of service provider switching intention other than satisfaction and, additionally, analyse the moderating role of the type of service (utilitarian vs hedonic). Specifically, the authors study the effects of alternative attractiveness,...

Persistent link: https://www.econbiz.de/10012182628

Antecedents and consequences of consumer commitment in traditional and low-cost airlines

Curras-Perez, Rafael; Sánchez, Isabel - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 899-911

Persistent link: https://www.econbiz.de/10011517496

When satisfied consumers do not return : variety seeking's effect on short- and long-term intentions

Sánchez, Isabel; Pieters, Rik; Zeelenberg, Marcel; … - In: Psychology & marketing 29 (2012) 1, pp. 15-24

Persistent link: https://www.econbiz.de/10009501839

Effects of dissatisfaction in tourist services : the role of anger and regret

Sánchez, Isabel; Currás-Pérez, Rafael - In: Tourism management : research, policies, practice 32 (2011) 6, pp. 1397-1406

Persistent link: https://www.econbiz.de/10009270555

Factors contributing brand attitude in advergames : entertainment and irritation

Martí-Parreño, José; Aldas-Manzano, Joaquín; … - In: The journal of brand management : an international journal 20 (2012/13) 5, pp. 374-388

Persistent link: https://www.econbiz.de/10009741809

Measuring retail trade using card transactional data

Bodas, Diego; García, Juan Ramón; Rodrigo López, Tomasa - 2019

Persistent link: https://www.econbiz.de/10012116289

Measuring and forecasting retail trade in real time using card transactional data

García, Juan Ramón; Pacce, Matías; Rodrigo, Tomasa; … - In: International journal of forecasting 37 (2021) 3, pp. 1235-1246

Persistent link: https://www.econbiz.de/10012794853