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Konsumentenverhalten
Theorie
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45,304
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43,973
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30,334
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22,629
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17,179
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17,075
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Han, Heesup
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Belk, Russell W.
113
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101
Grunert, Klaus G.
93
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Nayga, Rodolfo M.
69
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Stavins, Joanna
67
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
56
Verhoef, Peter C.
56
Ko, Eunju
55
Laroche, Michel
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Kim, Jungkeun
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rock, Bram de
51
Thøgersen, John
51
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National Bureau of Economic Research
522
Springer Fachmedien Wiesbaden
87
OECD
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American Marketing Association
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International Energy Agency
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IGI Global
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Edward Elgar Publishing
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Verlag Dr. Kovač
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Books on Demand GmbH <Norderstedt>
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Information Resources Management Association
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Institut für Demoskopie Allensbach
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Nordic Council of Ministers
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Friedrich-Schiller-Universität Jena
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INSEAD
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Universität Mannheim
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Nomos Verlagsgesellschaft
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
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Europäische Kommission / Gemeinsame Forschungsstelle
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Axel-Springer-Verlag
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European University Institute / Department of Economics
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Robert Schuman Centre for Advanced Studies
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Center for Economic Research <Tilburg>
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Erasmus Research Institute of Management
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Organisation for Economic Co-operation and Development
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Weltwirtschaftsforum
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Center of Market Oriented Product and Production Management
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Deutschland / Bundeswehr / Universität Hamburg
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Findomestic Banca <Florenz>
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Helmut-Schmidt-Universität
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Peter Lang GmbH
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Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of retailing and consumer services
1,991
Journal of business research : JBR
1,980
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
521
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
80,760
EconStor
571
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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1
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
Saved in:
2
Die Bedeutung von Kaufgewährleistungsansprüchen für das Reklamationsverhalten von Konsumenten und die Reputation des Produzenten: verhaltenspsychologische Erklärungsansätze und emp...
Standop, Dirk
;
Grunwald, Guido
-
2008
Persistent link: https://www.econbiz.de/10003673690
Saved in:
3
Money-back guarantee and pricing decision with retailer's store brand
Huang, Zongsheng
;
Feng, Ting
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132185
Saved in:
4
A switching costs explanation of tying and warranties
Iacobucci, Edward M.
- In:
The journal of legal studies
37
(
2008
)
2/1
,
pp. 431-458
Persistent link: https://www.econbiz.de/10003769337
Saved in:
5
Wessen Fehler? : Aussagen der Attributionstheorie zur Relevanz von Schuld in Anbieter-Nachfrager-Beziehungen
Gierl, Heribert
;
Zhu, Yajing
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
3
,
pp. 79-103
Persistent link: https://www.econbiz.de/10003929442
Saved in:
6
Aussagen der Attributionstheorie zur Relevanz von Schuld unter Berücksichtigung der Kultur in Anbieter-Nachfrager-Beziehungen
Zhu, Yajing
-
2010
Persistent link: https://www.econbiz.de/10008903190
Saved in:
7
Do customers misattribute failures in customer-retailer-relationship?
Gierl, Heribert
;
Zhu, Yajing
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 227-248)
.
2013
Persistent link: https://www.econbiz.de/10009774609
Saved in:
8
Hauptfälligkeitsstorno in der Kraftfahrtversicherung : Zeitdiskrete Hazardraten-Modelle mit linkstrunkierten Daten
Pohl, Stefan
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003815789
Saved in:
9
Competing with customer returns policies
Chen, Jing
;
Chen, Bintong
- In:
International journal of production research
54
(
2016
)
7/8
,
pp. 2093-2107
Persistent link: https://www.econbiz.de/10011495809
Saved in:
10
Antezedenzien und Konsequenzen des Regret : Grundlagen - Messung - Implikationen
Seilheimer, Christian
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001561560
Saved in:
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