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Konsumentenverhalten
Consumer behaviour
49
Advertising
29
Werbung
28
Advertising effects
23
Werbewirkung
23
USA
17
United States
17
Internet marketing
15
Online-Marketing
15
Brand image
14
Social Web
14
Social web
14
Markenimage
13
South Korea
11
Südkorea
11
Artificial intelligence
10
Brand management
8
Fundraising
8
Künstliche Intelligenz
8
Markenführung
8
Viral marketing
7
Virales Marketing
7
Altruism
6
Altruismus
6
Emotion
6
Charity
5
Comparison
5
Ideologie
5
Ideology
5
Luxury goods
5
Luxusgüter
5
Personalbeschaffung
5
Psychology of advertising
5
Recruitment
5
Vergleich
5
Werbepsychologie
5
Wohltätigkeit
5
Anthropomorphism
4
Charitable organization
4
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Article
47
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2
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45
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45
Aufsatz im Buch
2
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2
Conference paper
1
Konferenzbeitrag
1
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English
49
Author
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Yoon, Sukki
29
Van Esch, Patrick
13
Baek, Tae Hyun
12
Choi, Yung Kyun
9
Kim, Kacy K.
6
Cui, Yuanyuan
5
Kim, Yeonshin
5
Northey, Gavin
5
Seo, Yuri
4
Bakpayev, Marat
3
Bang, Hye Jin
3
Choi, Dongwon
3
Heller, Jonas
3
Jain, Shailendra Pratap
3
Arli, Denni
2
Das, Gopal
2
Duffy, Sarah
2
Errmann, Amy
2
Griffith, Denni Arli
2
Kim, Jungkeun
2
Kim, Seeun
2
Pala, Erol
2
Rossi, Patricia
2
Seo, Joon Yong
2
Song, Sujin
2
Striluk, Magdalene
2
Yoo, Chan Yun
2
Andonopoulos, Vicki
1
Borges, Adilson
1
Corner, Gabrielle
1
Dolan, Rebecca
1
Etheridge, Jane
1
Fastoso, Fernando
1
Filieri, Raffaele
1
Friedman, Mike
1
Gadsby, Casey Lynn
1
Gheshlaghi, Mahnaz Haji
1
Gonzalez-Jimenez, Hector
1
Han, Nah Ray
1
Hutchins, Jennifer
1
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International journal of advertising : the review of marketing communications
7
Journal of business research : JBR
6
Journal of retailing and consumer services
6
Psychology & marketing
5
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer marketing
3
Journal of advertising
2
Australasian marketing journal
1
Country of origin effect : looking back and moving forward
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing letters : a journal of research in marketing
1
Strong brands, strong relationships
1
The journal of consumer marketing
1
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ECONIS (ZBW)
49
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1
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
2
The effect of 360-degree rotatable product images on purchase intention
Kim, Seeun
;
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012268816
Saved in:
3
Is that coffee mug smiling at me? : how anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Han, Nah Ray
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 352-361
Persistent link: https://www.econbiz.de/10012115152
Saved in:
4
Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun
;
Yoo, Chan Yun
;
Yoon, Sukki
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
Saved in:
5
Guilt and shame : environmental message framing effects
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011744304
Saved in:
6
The COVID-19 threat and luxury advertising
Baek, Tae Hyun
;
Kim, Jungkeun
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
Saved in:
7
Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon
;
Bang, Hye Jin
;
Yoon, Sukki
;
Baek, Tae Hyun
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
Saved in:
8
The differential roles of brand credibility and brand prestige in consumer brand choice
Baek, Tae Hyun
;
Kim, Jooyoung
;
Yu, Jay Hyunjae
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 662-678
Persistent link: https://www.econbiz.de/10003990413
Saved in:
9
When comparative valence frame affects brand extension evaluations : the moderating role of parent-extension fit
Baek, Tae Hyun
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 382-401
Persistent link: https://www.econbiz.de/10011342914
Saved in:
10
Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
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