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Konsumentenverhalten
Consumer behaviour
17
Advertising effects
9
Werbewirkung
9
Advertising
8
Werbung
8
Brand image
5
Markenimage
5
Brand management
4
Markenführung
4
Perception
4
Wahrnehmung
4
Advertising regulation
3
Brand
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenartikel
3
Werbebeschränkung
3
Beziehungsmarketing
2
Bibliometrics
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Bibliometrie
2
Brand attitude
2
Ethics
2
Ethik
2
Experiment
2
Green marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Selling
2
Social values
2
Soziale Werte
2
USA
2
United States
2
Verkauf
2
construal level
2
Öko-Marketing
2
1976-2007
1
Accessibility–diagnosticity
1
Accounting policy
1
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English
17
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Xie, Guang-Xin
7
Chang, Hua
6
Boush, David M.
3
Rank-Christman, Tracy
3
Kahle, Lynn R.
2
Meng, Yan
2
Morrin, Maureen
2
Song, Lei
2
Xie, Guang-xin
2
Zhang, Lingling
2
Gould, Stephen J.
1
Kim, Pielah
1
Kwak, Hyokjin
1
Li, Wenjing
1
Liu, Raymond R.
1
Lwin, May O.
1
Madrigal, Robert
1
Maille, Virginie
1
Nenkov, Gergana Y.
1
Park, Jisoo
1
Puzakova, Marina
1
Quintero Johnson, Jessie M.
1
Ringler, Christine
1
Smit, Edith G.
1
Stoel, Leslie
1
Tan, Kang
1
Vaidyanathan, Rajiv
1
Vaziri, Shiva
1
Wooten, David B.
1
Wright, Scott A.
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International journal of advertising : the quarterly review of marketing communications
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of marketing communications
2
Consumer psychology review
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Handbook of consumer psychology
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
Services marketing quarterly
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
1
The journal of services marketing
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ECONIS (ZBW)
17
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1
Message framing in green advertising : the effect of construal level and consumer environmental concern
Chang, Hua
;
Zhang, Lingling
;
Xie, Guang-Xin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 158-176
Persistent link: https://www.econbiz.de/10011298742
Saved in:
2
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
3
Psychological contract breach and customer satisfaction : a study of online shopping
Chang, Hua
;
Zhang, Lingling
- In:
Services marketing quarterly
40
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012179170
Saved in:
4
How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
5
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
6
Mental conversion : a customer service strategy impacting shopping experiences
Meng, Yan
;
Gould, Stephen J.
;
Song, Lei
;
Chang, Hua
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 464-477
Persistent link: https://www.econbiz.de/10014276921
Saved in:
7
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
8
Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality
Nenkov, Gergana Y.
;
Morrin, Maureen
;
Maille, Virginie
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 428-441
Persistent link: https://www.econbiz.de/10011980236
Saved in:
9
R-E-S-P-E-C-T find out what my name means to me : the effects of marketplace misidentification on consumption
Rank-Christman, Tracy
;
Morrin, Maureen
;
Ringler, Christine
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 333-340
Persistent link: https://www.econbiz.de/10011739817
Saved in:
10
The significance and meaning of racial identity in consumer research : a review and call for research
Wooten, David B.
;
Rank-Christman, Tracy
- In:
Consumer psychology review
5
(
2022
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10012795326
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