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Expense neglect in forecasting personal finances
Berman, Jonathan Z.; Tran, An T. K.; Lynch, John G.; … - In: Journal of marketing research : JMR 53 (2016) 4, pp. 535-550
Persistent link: https://www.econbiz.de/10011537778
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Electronic shopping for wine : how search costs affect consumer price sensitivity, satisfaction with merchandise, and retention
Lynch, John G.; Ariely, Dan - 1999
Persistent link: https://www.econbiz.de/10001391107
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Choices from sets including remembered brands : use of recalled attributes and prior overall evaluations
Lynch, John G. - In: Journal of consumer research : JCR ; an … 15 (1988) 2, pp. 169-184
Persistent link: https://www.econbiz.de/10001063619
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Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; … - In: Journal of marketing 84 (2020) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
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Consumer information processing : decision making
Bettman, James R.; Wright, Peter L.; Alba, Joseph W.; … - 2016
Persistent link: https://www.econbiz.de/10011444854
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A generalizable scale of propensity to plan : the long and the short of planning for time and for money
Lynch, John G.; Netemeyer, Richard G.; Spiller, Stephen A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 108-128
Persistent link: https://www.econbiz.de/10003982952
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Spotlights, floodlights, and the magic number zero : simple effects tests in moderated regression
Spiller, Stephen A.; Fitzsimons, Gavan J.; Lynch, John G.; … - In: Journal of marketing research : JMR 50 (2013) 2, pp. 277-288
Persistent link: https://www.econbiz.de/10009737766
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Financial literacy, financial education, and downstream financial behaviors
Fernandes, Daniel; Lynch, John G.; Netemeyer, Richard G. - In: Management science : journal of the Institute for … 60 (2014) 8, pp. 1861-1883
Persistent link: https://www.econbiz.de/10010403651
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Knowledge creation in consumer research : multiple routes, multiple criteria
Lynch, John G.; Alba, Joseph W.; Krishna, Aradhna; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 473-485
Persistent link: https://www.econbiz.de/10009682431
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As time goes by : do cold feet follow warm intentions for really new versus incrementally new products?
Alexander, David L.; Lynch, John G.; Wang, Qing - In: Journal of marketing research : JMR 45 (2008) 3, pp. 307-319
Persistent link: https://www.econbiz.de/10003724272