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Konsumentenverhalten
Supply chain
36,092
Lieferkette
35,421
Lieferantenmanagement
17,387
Supplier relationship management
17,344
Marketingmanagement
16,946
Marketing management
16,360
Theorie
8,440
Theory
8,421
Logistik
4,775
Logistics
4,607
Relationship marketing
4,099
Beziehungsmarketing
4,093
Deutschland
3,930
Germany
3,817
Marketing
3,753
Consumer behaviour
3,402
USA
3,380
United States
3,330
Unternehmensnetzwerk
3,209
Business network
3,201
Risikomanagement
2,758
Risk management
2,710
Lagerhaltungsmodell
2,648
Inventory model
2,647
Sustainability
2,637
Supply Chain Management
2,562
Nachhaltigkeit
2,528
Logistikdienstleister
2,511
Logistics provider
2,510
Innovation
2,422
Unternehmenserfolg
2,278
Firm performance
2,271
Strategisches Management
2,260
Betriebliche Wertschöpfung
2,232
Value creation
2,228
Electronic Commerce
2,227
E-commerce
2,143
SME
1,991
KMU
1,986
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Undetermined
1,284
Free
507
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Article
2,413
Book / Working Paper
976
Journal
4
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Article in journal
2,200
Aufsatz in Zeitschrift
2,200
Aufsatz im Buch
219
Book section
219
Hochschulschrift
184
Graue Literatur
160
Non-commercial literature
160
Thesis
144
Working Paper
111
Arbeitspapier
106
Collection of articles of several authors
84
Sammelwerk
84
Aufsatzsammlung
71
Bibliografie enthalten
45
Bibliography included
45
Konferenzschrift
38
Lehrbuch
32
Textbook
32
Case study
26
Fallstudie
26
Conference paper
23
Konferenzbeitrag
23
Conference proceedings
17
Reprint
15
Collection of articles written by one author
13
Sammlung
13
Ratgeber
11
Guidebook
10
Handbook
10
Handbuch
10
Glossar enthalten
8
Glossary included
8
Festschrift
4
Mehrbändiges Werk
4
Multi-volume publication
4
Interview
3
Accompanied by computer file
2
CD-ROM, DVD
2
Elektronischer Datenträger als Beilage
2
Systematic review
2
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English
3,020
German
357
Polish
7
French
5
Hungarian
3
Russian
1
Turkish
1
Undetermined
1
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Homburg, Christian
11
Sheth, Jagdish N.
11
Hawkins, Del I.
9
Bauer, Hans H.
8
Best, Roger J.
8
Ko, Eunju
8
Spann, Martin
8
Chen, Jing
7
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Kumar, V.
7
Melewar, T. C.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Vrontis, Demetris
7
Wiedmann, Klaus-Peter
7
Abbey, James D.
6
Bruwer, Johan
6
Casidy, Riza
6
Cheng, T. C. E.
6
Foxall, Gordon R.
6
Loureiro, Sandra Maria Correia
6
Mothersbaugh, David L.
6
Rajagopal
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Wangenheim, Florian von
6
Zeithammer, Robert
6
Zhang, Fuqiang
6
Alserhan, Baker Ahmad
5
Bruhn, Manfred
5
Chintagunta, Pradeep K.
5
Gao, Tao
5
Geyskens, Inge
5
Govindan, Kannan
5
Keller, Kevin Lane
5
Khosrowpour, Mehdi
5
Krishna, Aradhna
5
Lemon, Katherine N.
5
MacInnis, Deborah J.
5
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American Marketing Association
26
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
European Society for Opinion and Marketing Research
3
Springer Fachmedien Wiesbaden
3
Christian-Albrechts-Universität zu Kiel
2
National Bureau of Economic Research
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Deutschland / Bundeswehr / Universität Hamburg
1
Eric Cuvillier <Firma>
1
European Association of Agricultural Economists
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
Heinrich-Böll-Stiftung
1
IGI Global
1
INSEAD
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Marketing Research Congress <44, 1991, Luxembourg>
1
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Journal of business research : JBR
92
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of retailing and consumer services
62
Journal of marketing communications
35
The journal of business & industrial marketing
34
The journal of product & brand management
30
Journal of the Academy of Marketing Science
29
Journal of marketing
28
SpringerLink / Bücher
28
Journal of marketing management : MM
26
European journal of marketing : EJM
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of operational research : EJOR
24
International journal of production economics
24
Journal of strategic marketing
24
International journal of production research
22
Journal of Islamic marketing : JIMA
22
Journal of retailing
21
Psychology & marketing
21
Business horizons
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
The journal of consumer marketing
18
Transportation research / E : an international journal
18
Cogent business & management
17
Marketing intelligence & planning
17
International journal of internet marketing and advertising : IJIMA
16
International journal of retail & distribution management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Springer eBook Collection
14
International journal of advertising : the review of marketing communications
13
Omega : the international journal of management science
13
Journal of marketing research : JMR
12
Journal of marketing theory and practice
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International review on public and non-profit marketing
11
Journal of food products marketing
11
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Source
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ECONIS (ZBW)
3,388
EconStor
5
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1
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10
of
3,393
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1
Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing
;
Bell, Peter C.
- In:
International journal of production economics
136
(
2012
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
Saved in:
2
The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities
Poucke, Eline van
;
Matthyssens, Paul
;
Weele, Arjan J. van
; …
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 104-114
Persistent link: https://www.econbiz.de/10012146613
Saved in:
3
Supply chain coordination with customer returns and retailer's store brand product
Li, Wei
;
Chen, Jing
;
Chen, Bintong
- In:
International journal of production economics
203
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011900244
Saved in:
4
Private label brands : a relationship perspective
Sutton-Brady, Catherine
;
Taylor, Tom
;
Kamvounias, Patty
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1051-1061
Persistent link: https://www.econbiz.de/10011802579
Saved in:
5
An empirical study on the predictors of long-term orientation in interfirm channel relationships : fast moving consumer goods distributors' perspective
Bhatnagar, Swati
;
Yadav, Rajan
- In:
International journal of productivity and quality …
37
(
2022
)
2
,
pp. 160-179
Persistent link: https://www.econbiz.de/10013448942
Saved in:
6
B2B relationship marketing analytical support with GBC modeling
Latusek, Wojciech Peter
- In:
The journal of business & industrial marketing
25
(
2010
)
3
,
pp. 209-219
Persistent link: https://www.econbiz.de/10003976027
Saved in:
7
Building commiment in buyer-seller relationships : a tie strength perspective
Stanko, Michael A.
;
Bonner, Joseph M.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1094-1103
Persistent link: https://www.econbiz.de/10003555954
Saved in:
8
Understanding diverse purchasers in business-to-business marketing and industrial selling
d'Amico, Michael F.
-
2007
Persistent link: https://www.econbiz.de/10003537462
Saved in:
9
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
10
Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.
;
Brink, Kyle E.
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
Saved in:
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