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Konsumentenverhalten
Consumer behaviour
62
Theorie
59
Theory
59
Market research
32
Marktforschung
32
Marketing
28
New product development
22
Produktentwicklung
22
Innovation
21
Welt
21
World
21
Experiment
19
Bibliometrics
18
Bibliometrie
18
Internet marketing
18
Online-Marketing
18
Estimation theory
16
Schätztheorie
16
Marketing management
15
Marketingmanagement
15
Bayesian inference
14
Advertising effects
13
Bayes-Statistik
13
Brand management
13
Conjoint analysis
13
Conjoint-Analyse
13
Markenführung
13
Marketing theory
13
Marketingtheorie
13
Werbewirkung
13
Arzneimittel
12
Brand
12
Innovation diffusion
12
Innovationsdiffusion
12
Markenartikel
12
Pharmaceuticals
12
USA
12
United States
12
Decision
11
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15
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Article
41
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21
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Article in journal
36
Aufsatz in Zeitschrift
36
Arbeitspapier
5
Aufsatz im Buch
5
Book section
5
Working Paper
5
Graue Literatur
4
Non-commercial literature
4
Collection of articles of several authors
1
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1
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1
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1
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English
62
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Wedel, Michel
28
Hoffman, Donna L.
16
Moreau, C. Page
9
Novak, Thomas P.
9
Pieters, Rik
9
Stremersch, Stefan
8
Kopalle, Praveen K.
4
Novak, Thomas
4
Bronnenberg, Bart J.
3
Camacho, Nuno
3
Dahl, Darren W.
3
DeSarbo, Wayne S.
3
Franses, Philip Hans
3
Lans, Ralf van der
3
Paap, Richard
3
Pieters, F. G. M. (Rik)
3
Batra, Rajeev
2
Goode, Miranda R.
2
Guitart, Ivan A.
2
Herd, Kelly B.
2
Jong, Martijn G. de
2
Liu, Xuan
2
Nierop, Johannes Erjen Maurice van
2
Shi, Savannah Wei
2
White, Tiffany Barnett
2
Abhishek, Vibhanshu
1
Agarwal, Manoj Kumar
1
Andrews, Michelle
1
Aribarg, Anocha
1
Bart, Yakov
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H. A.
1
Bijmolt, Tammo H.A
1
Botti, Simona
1
Burroughs, James E.
1
Camacho, Nuno M.A
1
Datta, Hannes
1
DeSarbo, Wayne
1
Dellaert, Benedict G. C.
1
Dong, Chen
1
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Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Vrije Universiteit Amsterdam / Faculteit der Economische Wetenschappen en Econometrie
1
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Journal of marketing research : JMR
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
MSI reports : working paper series
3
Robert H. Smith School Research Paper
3
Journal of business research : JBR
2
Journal of marketing
2
Journal of marketing research
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
ERIM Report Series Reference
1
ERIM report series research in management
1
Econometric Institute research papers
1
Fundamentals of marketing research ; Vol. 6
1
Handbook of consumer psychology
1
Handbook of research on new product development
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of the Academy of Marketing Science
1
Journal of the American Statistical Association : JASA
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing and consumer psychology series
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
62
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1
Innovation aesthetics : the relationship between category cues, categorization certainty, and newness perceptions
Goode, Miranda R.
;
Dahl, Darren W.
;
Moreau, C. Page
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 192-208
Persistent link: https://www.econbiz.de/10009723196
Saved in:
2
Customization in luxury brands: can valentino get personal?
Moreau, C. Page
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 937-947
Persistent link: https://www.econbiz.de/10012271990
Saved in:
3
Product aesthetics and the self
Herd, Kelly B.
;
Moreau, C. Page
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 287-298)
.
2016
Persistent link: https://www.econbiz.de/10011593205
Saved in:
4
The paradigm shift from producer to consumer innovation : implications for consumer research
Moreau, C. Page
;
Franke, Nikolaus
;
Hippel, Eric von
- In:
Handbook of research on new product development
,
(pp. 81-99)
.
2019
Persistent link: https://www.econbiz.de/10012125066
Saved in:
5
Flow online : lessons learned and future prospects
Hoffman, Donna L.
;
Novak, Thomas P.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10003833049
Saved in:
6
The fit of thinking style and situation: new measures of situation-specific experiential and rational cognition
Novak, Thomas P.
;
Hoffman, Donna L.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10003861079
Saved in:
7
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003885303
Saved in:
8
The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 854-865
Persistent link: https://www.econbiz.de/10008666404
Saved in:
9
The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
-
2010
-
Rev.
Persistent link: https://www.econbiz.de/10003971869
Saved in:
10
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
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