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An extended Bass Model on consumer quantity of B2C commerce platforms
Li, Xiaoyu; Yuan, Jiahong; Shi, Yan; Wang, Tianteng; … - In: Electronic commerce research 20 (2020) 3, pp. 609-628
Persistent link: https://www.econbiz.de/10012287521
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Consumer's online shopping influence factors and decision-making model
Yan, Xiangbin; Dai, Shiliang - In: Value creation in e-business management : 15th Americas …, (pp. 89-102). 2009
Persistent link: https://www.econbiz.de/10003866944
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Unveiling physicians' personal branding strategies in online healthcare service platforms
Zhang, Tingting; Yan, Xiangbin; Wang, William Yu Chung; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012814229
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Impact of firm-generated content on firm performance and consumer engagement : evidence from social media in China
Bai, Lijuan; Yan, Xiangbin - In: Journal of electronic commerce research : JECR 21 (2020) 1, pp. 56-74
Persistent link: https://www.econbiz.de/10012295987
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Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad; Abbasi, Amir Zaib; Yan, Xiangbin - In: Journal of retailing and consumer services 72 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014251981