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Modeling heterogeneity in the satisfaction, loyalty intention, and shareholder value linkage : a cross-industry analysis at the customer and firm levels

Larivière, Bart; Keiningham, Timothy; Aksoy, Lerzan; … - In: Journal of marketing research : JMR 53 (2016) 1, pp. 91-109

Persistent link: https://www.econbiz.de/10011450384

Linking customer behaviors to cash flow level and volatility : implications for marketing practices

Shah, Denish; Kumar, V.; Kim, Kihyun Hannah; Paulich, … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 27-43

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Improving consumer mindset metrics and shareholder value through social media : the different roles of owned and earned media

Colicev, Anatoli; Malshe, Ashwin; Pauwels, Koen; … - In: Journal of marketing 82 (2018) 1, pp. 37-56

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Consumer-based brand equity and firm risk

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Self-Control as Value-Based Choice

Berkman, Elliot - 2016

Self-control is often conceived as a battle between “hot” impulsive processes and “cold” deliberative ones. Heeding the angel on one shoulder leads to success; following the demon on the other leads to failure. Self-control feels like a duality. What if that sensation is misleading, and,...

Persistent link: https://www.econbiz.de/10013003417