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Age associated changes in older consumers retail behaviour

Meneely, Lisa; Burns, Amy; Strugnell, Chris - In: International journal of retail & distribution management 37 (2009) 12, pp. 1041-1056

Persistent link: https://www.econbiz.de/10009521946

Baby Boomers of different nations : identifying horizontal international segments based on self-perceived age

Sudbury-Riley, Lynn; Kohlbacher, Florian; Hofmeister, Agnes - In: International marketing review 32 (2015) 3/4, pp. 245-278

Persistent link: https://www.econbiz.de/10011342740

Unwrapping senior consumers' packaging experiences

Sudbury-Riley, Lynn - In: Marketing intelligence & planning 32 (2014) 6, pp. 666-686

Persistent link: https://www.econbiz.de/10010413625

American older adults in the time of COVID-19 : vulnerability types, aging attitudes, and emotional responses

Fu, Mingqi; Guo, Jing; Chen, Xi; Han, Boxun; Ahmed, Farooq - 2022

The COVID-19 pandemic has posed challenges to emotional well-being of individuals. With 1582 respondents from the Health and Retirement Survey (HRS), this study investigates the heterogeneity in older adults’ vulnerability and examines the relationship between vulnerability types, aging...

Persistent link: https://www.econbiz.de/10012873131

Commentary: the role of age in consumer's retrieval and evaluation of consumption experiences

Davis, Cassandra Denise; Drolet, Aimee - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 27-30

Persistent link: https://www.econbiz.de/10013184264

Examining older consumers' loyalty towards older brands in grocery retailing

Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7

Persistent link: https://www.econbiz.de/10012132173

What's my age again? : the influence of subjective age on consumer health-related attitudes

Brannon, Daniel; Miller, Chadwick J. - In: Health marketing quarterly 36 (2019) 3, pp. 254-270

Persistent link: https://www.econbiz.de/10012200144

Beyond cognitive age : developing a multitheoretical measure of age and its assessment

Mathur, Anil; Fon Sim Ong; Choong, Kwai Fatt; … - In: Journal of marketing analytics : JMA 5 (2017) 1, pp. 31-43

Persistent link: https://www.econbiz.de/10011748237

Revisiting the age construct : implications for service research

Kuppelwieser, Volker; Klaus, Philipp - In: Journal of service research 24 (2021) 3, pp. 372-389

Persistent link: https://www.econbiz.de/10012592944

What we do know and don't know about marketing communications on mature consumers

Yannopoulou, Natalia; Manika, Danae; Koblarp Chandrasapth; … - In: European journal of marketing 57 (2023) 8, pp. 1969-1995

Persistent link: https://www.econbiz.de/10014342188

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