In today’s maturing consumer markets, emphasis is shifting from straightforward sales to a more holistic approach to customer life cycle management, with a stronger emphasis on how sales are generated and service provided all along the customer journey. Effectively managing these different...

While short videos bring a lot of information and happiness to users, they also occupy users’ time and short videos gradually change people’s living habits. This paper studies the negative effects and negative emotions of users caused by using short video platforms, as well as the users’...

The purpose of this article is to find out the relationship between yellow price tags and consumer reference prices. A laboratory study was conducted among 150 respondents, who were put in an experimental purchase situation and their initial internal reference prices were compared affected...