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Konsumentenverhalten
Social Web
20,310
Social web
20,279
Diversity Management
7,140
Diversity management
7,079
Recruitment
6,664
Personalbeschaffung
6,401
Online-Marketing
5,921
Internet marketing
5,832
Consumer behaviour
4,698
Soziales Netzwerk
2,635
Social media
2,574
Social network
2,462
Viral marketing
2,223
Virales Marketing
2,220
social media
2,133
Relationship marketing
2,051
Beziehungsmarketing
2,047
Deutschland
1,935
Electronic Commerce
1,895
Brand management
1,874
Markenführung
1,871
Germany
1,847
USA
1,838
E-commerce
1,813
United States
1,781
Web 2.0 technologies
1,734
Web 2.0-Technologien
1,734
Internet
1,578
Digitalisierung
1,502
Gender
1,493
Theorie
1,449
Digitization
1,436
Online-Handel
1,432
Online retailing
1,430
Theory
1,415
Geschlecht
1,346
Personalmanagement
1,307
Diversity
1,303
Human Resource Management
1,296
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820
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717
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109
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78
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77
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68
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40
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40
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33
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31
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17
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13
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13
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10
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10
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
15
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Hollebeek, Linda D.
13
Rita, Paulo
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Valck, Kristine de
8
Wallace, Elaine
8
Conduit, Jodie
7
Dens, Nathalie
7
Dolan, Rebecca
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
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10
IGI Global
5
American Marketing Association
3
Springer International Publishing
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Eurasia Business and Economics Society / Conference <21., 2017, Rom>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fakultät für Wirtschaftswissenschaften, Technische Universität Ilmenau
1
Friedrich-Schiller-Universität Jena
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Trinity College Dublin / Department of Economics
1
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Journal of business research : JBR
220
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
International journal of advertising : the review of marketing communications
48
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Journal of internet commerce
45
Psychology & marketing
41
International journal of consumer studies
40
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
38
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Cogent business & management
33
Journal of marketing management : MM
32
Information systems research : ISR
31
Electronic commerce research
30
Journal of marketing
30
International journal of electronic commerce : IJEC
29
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
Young consumers : insight and ideas for responsible marketers
29
Journal of fashion marketing and management
28
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
International journal of business information systems : IJBIS
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
22
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
4,678
EconStor
2
OLC EcoSci
1
RePEc
1
Showing
1
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10
of
4,682
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date (newest first)
date (oldest first)
1
Trust me: I am a recruiter : an investigation of antecedents and consequences of initial trust in online
recruitment
Baumeister, Viktoria
;
Hossiep, C. Richard
;
Wiemann, …
- In:
Trust and communication : findings and implications of …
,
(pp. 137-161)
.
2021
Persistent link: https://www.econbiz.de/10012592600
Saved in:
2
User disposition and attitude towards advertisements placed in Facebook,
LinkedIn
, Twitter and YouTube : a decision tree and MANOVA approach
Balakrishnan, Janarthanan
;
Manickavasagam, Jeevananthan
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
3
,
pp. 17-34
Persistent link: https://www.econbiz.de/10011584158
Saved in:
3
Exploring the brand personalities of Facebook, YouTube, and
LinkedIn
Mutsikiwa, M.
;
Maree, T.
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10012155296
Saved in:
4
Perception of Indian consumers towards social media advertisements in Facebook,
LinkedIn
, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
5
With a little help from my friends : cultivating serendipity in online shopping environments
Grange, Camille
;
Benbasat, Izak
;
Burton-Jones, Andrew
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011997630
Saved in:
6
Invited commentary: “how support for Black Lives Matter impacts consumer responses on social media”
Thomas, Jacquelyn S.
;
Chintagunta, Pradeep K.
- In:
Marketing science
41
(
2022
)
6
,
pp. 1045-1052
Persistent link: https://www.econbiz.de/10014316709
Saved in:
7
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
8
Are companies beholden to bias? : the impact of leader race on consumer purchasing behavior
Avery, Derek R.
;
McKay, Patrick F.
;
Volpone, Sabrina D.
; …
- In:
Organizational behavior and human decision processes : …
127
(
2015
),
pp. 85-102
Persistent link: https://www.econbiz.de/10011299626
Saved in:
9
Choice-based recommender systems : a unified approach to achieving relevancy and
diversity
Jiang, Hai
;
Qi, Xin
;
Sun, He
- In:
Operations research
62
(
2014
)
5
,
pp. 973-993
Persistent link: https://www.econbiz.de/10010494094
Saved in:
10
From anxious spaces to harmonious relations? : interracial marketplace interactions through the lens of consumer psychology
Grier, Sonya A.
;
Johnson, Guillaume D.
;
Scott, Maura L.
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 97-126
Persistent link: https://www.econbiz.de/10012815663
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